Brands and Brand Relationships

Brands and Brand Relationships The Institute for Brands and Brand Relationships (BBR) is an international learning organization dedicated to uniting academics and practitioners.

The Institute for Brands and Brand Relationships (BBR) is an international learning organization dedicated to uniting academics and practitioners in the mission of developing and advancing the brand and brand relationships sub-disciplines of marketing. BBR 2014 - our showcase conference event - is intended for academics and managers with an interest in brands, brand management, and the relationshi

ps that bind or distance consumers and brands. The conference has equal relevance for young and established academic researchers, Ph.D. Students, marketing managers and consultants. The conference seeks to advance knowledge about brands and brand relationships by disseminating new research, sharing best company practices, and encouraging the evolution of research ideas.

Anaïs Gretry, Aaron Barnes, and Aaron Barnes receive awards from for outstanding research at
05/20/2016

Anaïs Gretry, Aaron Barnes, and Aaron Barnes receive awards from for outstanding research at

John Witttenbraker from GfK closes another amazing with awards for three deserving doc students.
05/20/2016

John Witttenbraker from GfK closes another amazing with awards for three deserving doc students.

Marina Puzakova talks about social crowding's effects on anthropomorphized brands at 2016
05/20/2016

Marina Puzakova talks about social crowding's effects on anthropomorphized brands at 2016

Aaron Barnes introduces the concept of inter-consumer brand commitment at
05/20/2016

Aaron Barnes introduces the concept of inter-consumer brand commitment at

Suzanne Rath says she's not our friend - Not really, but effects of brand friendliness may not be all good
05/20/2016

Suzanne Rath says she's not our friend - Not really, but effects of brand friendliness may not be all good

Mansur Khamitov disentangles the static in brand loyalty metrics at
05/20/2016

Mansur Khamitov disentangles the static in brand loyalty metrics at

Special thanks to from for explaining without frightening the room at
05/20/2016

Special thanks to from for explaining without frightening the room at

John McGarr from Fresh Squeezed Ideas brings more practitioner realness to
05/20/2016

John McGarr from Fresh Squeezed Ideas brings more practitioner realness to

B2B brand challenges explained by John Witttenbraker from , long-time friend and partner at
05/20/2016

B2B brand challenges explained by John Witttenbraker from , long-time friend and partner at

Ryan Cruz talks about parasocial interactions and the impact of pronoun selection on engagement at
05/20/2016

Ryan Cruz talks about parasocial interactions and the impact of pronoun selection on engagement at

Nico Kervyn describes branding as a positive take on stereotyping at
05/20/2016

Nico Kervyn describes branding as a positive take on stereotyping at

Thanks so much to founders, and , for bringing the practitioner viewpoint to from delivers on his company's work w...
05/20/2016

Thanks so much to founders, and , for bringing the practitioner viewpoint to

from delivers on his company's work with GE to build brand familiarity at

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