10/16/2026
You can listen to a lecture on how AI is changing search marketing, or you can actively play the role of a modern marketer making their brand discoverable in an AI-powered world..
In Hult London's BBA Marketing and Entrepreneurship modules, students played marketing managers in an AI Search Simulation. They made decisions about content, search visibility, AI recommendations, and budgets. Then they saw how those choices affected brand visibility and commercial outcomes.
Professor Satrupa Ghosh introduced the session, then students worked directly with Clark Boyd, co-founder and CEO of Novela, which develops AI-powered marketing simulations. Teams reacted to live results, challenged their strategies, and put questions to the people leading the experience.
That’s learning by doing: test an idea, see its impact, and decide what to change next.
Explore how you can learn by doing at Hult: www.hult.edu