06/17/2026
Institute Spotlight: Sports Business 🏟️⚾️🏈
This week, students in our Sports Business Institute are exploring the industries and organizations that power the world of sports. Through discussions on marketing, sponsorships, analytics, event operations, and leadership, students are gaining insight into the business decisions that drive teams, brands, and major sporting events.
Led by Academic Leader Ted Tseng, students are engaging with industry concepts, learning from professionals, and discovering the many career opportunities available in the rapidly growing sports business field.