09/06/2026
Officially introducing La Polie Flow Co.
A few months ago Joclyn reached out to build a brand around her yoga practice, and from our very first conversation I knew this one would be different. She doesn't call herself an instructor, she calls herself a guide, and that distinction became the seed for everything.
From exploring her brand name, to designing her brand identity, to photographing her brand library, this project came together into one full identity.
La Polie Flow Co. is rooted in Joclyn's own story: her Puerto Rican and Latina identity, and "Polie," her childhood nickname. Her practice became the starting point for the brand: recovery. Permission to leave fight-or-flight and turn inward, one slow flow at a time.
From there, we built a visual identity around a single fixed point, a spiral sun drawn from Taíno symbolism, where my favorite part, as always, was watching one small mark carry an entire philosophy: recovery isn't linear, you move through it.
A brand I'm really proud of, and one I hope you love just as much.
