02/27/2026
The University Challenge team case competition is officially OPEN for applications! 🚀
This unique experience allows undergraduate students to apply classroom learning to a real-world retail challenge. In partnership with Wayfair, teams will develop an innovative strategic solution, with finalists advancing to present to top retail executives. The winning team will earn $30,000 in tuition scholarships and a chance to participate in the NRF Foundation’s Student Program 2027 in NYC.
Last year, Columbia’s own Ashley Corona, Mihir Patel, and Yasmine Karkouch were named 2026 University Challenge Finalists, earning a $20,000 tuition award for their team.
Interested in joining the fun? Send an email over to Columbia’s Director of Scholarship Initiatives, Dana Connell
✉️ [email protected]
Info Session 1- REGISTER HERE:
📆 Friday, March 6, 11:00 AM CT
🔗 https://nrf.zoom.us/meeting/register/eKV7v5pjT8GiF4wfcK1wrw #/registration
Info Session 2- REGISTER HERE:
📆 Monday, April 27, 11:00 AM CT
🔗 https://nrf.zoom.us/meeting/register/PMQXJwhOTUyyEp0mo2UMew #/registration
Learn more about the 2026 NRF University Challenge Finalists HERE:
🔗 https://www.youtube.com/watch?v=R7Of32s85Po&t=1s
For more information, check out the NRF Website.
🔗 https://nrffoundation.org/campus/scholarships/university-challenge
Or you can shoot us a DM here :)