06/02/2026
The tradwife trend has generated millions of followers, major sponsorship deals, and sustained media coverage. But CGU's Assistant Director for Global Mormon Studies, Caroline Kline, argues the conversation has often collapsed the category.
Kline, a research assistant professor in the CGU School of Arts & Humanities who teaches courses on gender and Mormonism, situates tradwife content within the economics of the attention industry while tracing its deeper roots in American religious and regional mythology. Her area of particular focus: why Latter-day Saint women have emerged as some of the tradwife space's most successful and visible figures.
Her Ask an Academic video is on the blog alongside the full story.
Read now: https://www.cgu.edu/news/2026/06/behind-the-bread-what-tradwives-are-actually-selling/