SMU Master of Arts in Design and Innovation

SMU Master of Arts in Design and Innovation SMU's Master of Arts in Design and Innovation teaches Human-Centered Design to all students

Launched in 2015, the mission of the MADI program is to prepare mindful problem-solvers to take on systemic, meaningful challenges with creativity and confidence. MADI will provide students with an innovation framework based on human-centered design, a process which values solutions that balance human desirability, market viability, and technical feasibility.

Wanna learn more about MADI and what we offer? It’s time again for our monthly info sessions, one happening next Friday!...
04/06/2026

Wanna learn more about MADI and what we offer? It’s time again for our monthly info sessions, one happening next Friday!

📅 Friday, April 10th, at 12 PM CST on Zoom

During the info session, we’ll go through what can be expected from the program including an overview of classes, schedules, events, tuition and fees, and other program details.

*Applicants that apply + attend an info session will have their applicant fee waived!

🔗 Register with the link in our bio

Join us next Thursday, April 2nd, from 12-1:30pm for part two of our “Beyond the Hype: AI for UX” workshop series led by...
03/23/2026

Join us next Thursday, April 2nd, from 12-1:30pm for part two of our “Beyond the Hype: AI for UX” workshop series led by two MADI alumni, Yoo Kyung Lee (MADI ’24) and Aline Araujo Zuniga (MADI ’23)! This session emphasizes repeatable habits, templates, and take-home examples you can apply immediately in projects and portfolios.

📍Hughes-Trigg Student Center, Room 121, SMU campus

Lunch provided. Please bring a laptop with you if attending 💻

RSVP with link in bio!

Today, March 11, is Giving Day! Every day, SMU MADI graduate students show up and use Human-Centered Design to tackle re...
03/11/2026

Today, March 11, is Giving Day! Every day, SMU MADI graduate students show up and use Human-Centered Design to tackle real challenges, for real clients, in our communities and beyond.

Our multi-disciplinary program trains designers from diverse backgrounds who research, empathize, and act. They don’t just learn design — they do it.

We invite you to help us shape the next generation of designers and innovators. 🎓

Link in bio.

Wanna learn more about MADI and what we offer? It’s time again for our monthly info sessions, one happening next Friday!...
02/25/2026

Wanna learn more about MADI and what we offer? It’s time again for our monthly info sessions, one happening next Friday!

📅 Friday, March 6th, at 12 PM CST on Zoom

During the info session, we’ll go through what can be expected from the program including an overview of classes, schedules, events, tuition and fees, and other program details.

*Applicants that apply + attend an info session will have their applicant fee waived!

🔗 Register with the link in our bio

We are excited to present a film screening event sponsored by the Design + Innovation Research Cluster of the Dedman Col...
02/23/2026

We are excited to present a film screening event sponsored by the Design + Innovation Research Cluster of the Dedman College Interdisciplinary Institute!

Join us for a free screening of the A24 documentary, Architecton, at the Angelika Film Center & Cafe, 6:30pm next Tuesday (3/3) 🎬

Free and open to the Southern Methodist University community, especially anyone curious about design, the built environment, and innovation across disciplines.

See y’all there!!

🔗 RSVP with the link in our bio

Wanna learn more about MADI and what we offer? Come to one of our next virtual info sessions happening this Friday!  📅 F...
02/04/2026

Wanna learn more about MADI and what we offer? Come to one of our next virtual info sessions happening this Friday!

📅 Friday, February 6th, at 12 PM CST on Zoom

During the info session, we’ll go through what can be expected from the program including an overview of classes, schedules, events, tuition and fees, and other program details.

🔗 Register with the link in our bio

Ready to stand out with smarter, evidence-driven design?Join us for part one of a two-part workshop series led by Chloe ...
11/07/2025

Ready to stand out with smarter, evidence-driven design?

Join us for part one of a two-part workshop series led by Chloe Lee (MADI ’24) and Aline Zuniga (MADI ’23), where they’ll lead the sessions, sharing methods, examples, and lessons learned from day-to-day use of emerging AI tools in real projects. Plus, enjoy lunch on us when you RSVP!

When: Thursday, November 13, 12-1:30pm
Where: Hughes-Trigg Student Center, Room 130, SMU campus.

*This event is sponsored by the Design + Innovation Research Cluster of the Dedman College Interdisciplinary Institute.

RSVP with link in bio. See y'all there!

Wanna learn more about our MADI and what we offer? Come to one of our next virtual info sessions!  📅 Thursday, November ...
10/30/2025

Wanna learn more about our MADI and what we offer? Come to one of our next virtual info sessions!

📅 Thursday, November 6th, at 12 PM CST on Zoom

During the info session, get a chance to meet the MADI Director, faculty members, and some students. We’ll go through what can be expected from the program including an overview classes, schedules, events, tuition and fees, and other program details.

🔗 Register with the link in our bio

Join us next Thursday, Oct 16th from 5-7 PM at Yard House in Irving, TX for the Service Design Global Conference MADI Ha...
10/09/2025

Join us next Thursday, Oct 16th from 5-7 PM at Yard House in Irving, TX for the Service Design Global Conference MADI Happy Hour.

Whether you’re a current MADI student, alumni, or conference attendee, come unwind and connect over drinks and conversation!!

See you guys there!

Fall semester is officially in full swing! 🍂1. We’re back and can’t believe it’s our 10th year! Get ready for lots of ne...
10/02/2025

Fall semester is officially in full swing! 🍂

1. We’re back and can’t believe it’s our 10th year! Get ready for lots of new content celebrating this year and the years before.
2. We love welcoming our new students with new tools! The red box of MADI supplies has been a staple for seven years.
3. We also wouldn’t be a true design program without access to an amazing makerspace, the !
4. Our Intro to Human-Centered Design (HCD) class is always full of new groups, activities, design methods, and presentations.
5. This semester, in Design Studio for Social Impact, we’re working on empowering urban farmers to participate in the larger food system in Dallas. Our students had the pleasure of visiting for an in-depth tour! 🌱
6. There’s nothing like taking an inspiration break on our own SMU campus. We were lucky enough to get an amazing docent tour at with our Capstone students as they look for conceptual inspiration while developing their own full-scale design research projects. 🖼️

What a way to end the semester! The students crushed it on the 7/11 studio project—so impressed by their creativity and ...
05/17/2025

What a way to end the semester! The students crushed it on the 7/11 studio project—so impressed by their creativity and presentations. Cheers to finishing strong!

📢 Join us for an SMU MADI Info Session!📅 May 23 | ⏰ 12 PMLearn about the Master of Design & Innovation and how MADI fost...
05/15/2025

📢 Join us for an SMU MADI Info Session!
📅 May 23 | ⏰ 12 PM
Learn about the Master of Design & Innovation and how MADI fosters creativity and problem-solving.
Tag a friend & share with family! See you there! 👏✨

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