09/09/2026
Category:
Media - Journalism - Newspaper
Position/Title:
DIGITAL NEWS CONTENT PRODUCER - WITN
Details:
About Gray Media:
Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WITN:
WITN News has been Your Breaking News and Weather Authority for Eastern North Carolina for 65 years. We produce 43.5 hours of news per week and deliver content on a 24/7 basis on our digital platforms. We’re in the rapidly growing Greenville/New Bern/Washington DMA (100), with bureaus in New Bern and Jacksonville. We serve Beaufort, Bertie, Carteret, Craven, Duplin, Greene, Hyde, Jones, Lenoir, Martin, Onslow, Pamlico, Pitt, Tyrell, and Washington counties. WITN is the dominant station in the market.
Job Summary/Description:
Eastern Carolina’s #1 news station, WITN News, is seeking a dynamic full-time Digital Content Producer. Do you want to be a leader? We’re looking for someone to help develop our digital team and take us to the next level! This person will produce engaging content for our digital and social platforms.
The ideal candidate has a knack for news and speaks the language of social media. This position is not for someone who wants to wait for updates to come to them. It is for someone who loves being within driving distance of some of the best beaches our country has to offer! The successful candidate must be driven, creative, and an active content creator. We are looking for a top-notch journalist who can write a news story for the web quickly, in AP Style, and without errors. Candidates must be able to learn and retain knowledge on complex processes, such as sending out breaking news alerts, organizing content on our website and mobile app, setting up a livestream on our website and page, finding and creating engaging web graphics, and more. The person should also understand how to use monitoring and management tools for social publishing and reporting. This person should also have a passion for TV – with the ability to craft compelling rundowns that emphasize urgency, immediacy, breaking news, and weather. An ideal candidate will bring strong creative ideas and build innovative and engaging content in a fast-paced, deadline-driven environment. If you’re a positive, driven news ju**ie, this job is for you!
Duties/Responsibilities include, but are not limited to:
• Writes AP-style news stories daily for web
• Sends breaking news and trending push alerts
• Ensures factual, grammatical, and legal accuracy online and upholds the station’s established journalistic standards to avoid editorial bias
• Coaches and collaborates with reporting staff to take advantage of the presentation of their stories on the website and on social media
• Has knowledge of and uses effective SEO practices
• Regularly reviews web metrics and adjusts content to optimize the display of the site to viewer interests
• Communicates effectively with producers to incorporate web and social elements into newscasts
• Posts engaging content on Facebook, Twitter, and Instagram
• Creates memes, videos, and graphics for social engagement
• Utilizes analytics to track trends and make daily decisions
• Live-streams events
• Plans and builds special site sections and features that highlight coverage, link platforms, and encourage user engagement
• Edits video using non-linear software; knowledge of Edius preferred
• Produces television newscasts as assigned
Qualifications/Requirements:
• Strong verbal/written communications skills and knowledge of AP Style required
• Ability to work well under pressure and work well with a diverse group of people required
• Flexibility and on-the-spot problem-solving abilities required
• Ability to balance the demands of both long and short-term projects while meeting daily deadlines required
• College degree in journalism preferred
• Solid understanding of social media and analytics preferred
• 1-2 years newsroom and digital content producing experience preferred
• Willingness to work flexible shifts and be on call required
If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers , you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WITN-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, s*x, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, s*xual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.
