The Master of Science in Marketing Research Program at MSU

12/17/2024

Congratulations to our MSMRA December graduates! Your hard work and dedication have paid off. We wish you all the best in your future careers!

02/03/2023

Michigan State University is proud to introduce the North America’s first master’s program in Customer Experience Management (MS-CXM). Students will gain essential knowledge to excel in the industry through a 20-month, part-time, fully online program. Advance your career development journey and start your application today! Our next cohort begins in May 2023.

01/24/2023

We are delighted to share an excellent article highlighting what your customers want in 2023 written by Ayalla Ruvio, Professor and MSMR Academic Director, and Forrest Morgeson, MSMR Professor.

The New Year is often a time of optimism, hope, and change. But how do consumers’ shifting priorities affect businesses? The authors share findings from a recent survey exploring how U.S. consumers are thinking about their New Year’s Resolutions this year and offer seven strategies to help busin...

10/13/2021

The MSU MSMR team will be attending the Corporate Researchers Conference in Dallas, TX October 20th-22nd in person. If you will be attending please stop by our booth to say hello!

Link to register: https://www.insightsassociation.org/conference/crc-2021

05/10/2021

Join us in listening to Joey Stephenson share best practices for professional success obtained throughout his experience with the MSU MSMR program. Joey shares more about his valuable journey to Category Marketing Manager at Tyson Foods and how listeners can apply techniques and lessons learned to their own career path. Joey also talks further about the importance of “quantifying” your experience and writing focused professional communication.

Listen to the episode on Spotify, Apple Podcasts, Google Play, or the link below:

Join us in listening to Joey Stephenson share best practices for professional success obtained throughout his experience with the MSU MSMR program. Joey shar...

03/31/2021

Join us in listening to Professor Michael Brereton share more about his journey to becoming a CEO, creating the MSMR program, and becoming a world-class MSMR Professor. Professor Brereton’s vast knowledge of both executive leadership and the marketing research industry is highly valuable for those growing their career in this field at all levels.

Listen to the episode on Spotify, Apple Podcasts, Google Play, or the link below:

Join us in listening to Professor Michael Brereton share more about his journey to becoming a CEO, creating the MSMR program, and becoming a world-class MSMR...

03/30/2021

Join us in listening to the newest episode of Spartan Insights, featuring MSMR Professor of Practice Don DeVeaux. Professor DeVeaux shares his journey from being part of a global leadership role to becoming an MSMR Professor. He also discusses the benefits of teamwork and making meaningful professional connections and how those actions can lead to exciting career opportunities.

Listen to the episode on Spotify, Apple Podcasts, Google Play, or the link below:

Professor DeVeaux shares his journey from engineering and manufacturing to the consumer section of brand management, product planning, and forecasting with m...

02/24/2021

Join us in listening to Jamin Brazil, host of the Happy Market Research Podcast, Chairman of HubUX, Co-Founder of Decipher, and former CEO. Jamin is truly an expert in building an influential network and provides exceptional advice on growing meaningful short-term and long-term professional connections. Jamin shares the value of the MSU MSMR program as it relates to providing access for students to top business connections. He also shares best practices on how to enjoy networking by talking about the amazing successes of others. All interested in being an expert in networking will gain highly valuable best practices from this episode.

Check it out on Spotify, Apple Podcasts, Google Play, or the link below:

Join us in listening to Jamin Brazil, host of the Happy Market Research Podcast, Chairman of HubUX, Co-Founder of Decipher, and former CEO. Jamin is truly an...

02/22/2021

Please join us in listening to our latest Spartan Insights Episode, featuring Professor Rich Spreng. Professor Spreng speaks about the educational and professional career that led him to become a marketing research professor at Michigan State University. He also discusses his involvement in the development of the Masters in Marketing Research program at MSU. He highlights the program's importance and purpose and concludes with his most useful advice for current students.

Check it out on Spotify, Apple Podcasts, Google Play, or the link below:

Please join us in listening to Professor Rich Spreng speak about the educational and professional career that led him to become a marketing research professo...

01/15/2021

The MSMR Virtual Micro Conference & Info Session is just over an hour away! If you have not signed up yet, please consider joining us this afternoon at 1:00 PM EST.

The webinar features MSMR Board Members and alumni who will provide valuable information about the marketing research industry, different career paths, and everything you need to know about the MSMR program.

Link to register is below. See you soon!

This event is hosted by the #1 ranked Master of Science in Marketing Research (MSMR) program at Michigan State University. The content highlighted will include essential knowledge and insight into the future-focused marketing research, insights, and analytics career paths. MSMR Board members and alu...

01/13/2021

REMINDER: The MSMR Virtual Micro Conference & Info Session is just two days away on Friday, January 15th at 1:00 PM EST.

The webinar features MSMR Board Members and alumni who will provide valuable information about the marketing research industry, different career paths, and everything you need to know about the MSMR program.

Make sure to register using the link below, and we look forward to seeing you on Friday!

This event is hosted by the #1 ranked Master of Science in Marketing Research (MSMR) program at Michigan State University. The content highlighted will include essential knowledge and insight into the future-focused marketing research, insights, and analytics career paths. MSMR Board members and alu...

01/11/2021

Please join us this Friday, January 15th at 1:00 PM EST as the MSMR Program hosts a free Virtual Micro Conference & Info Session.

MSMR Board members Anita Watkins, Merrill Dubrow, Jacci Weber, and alumni panelists will provide us with essential information about marketing research, career paths, everything you need to know about the fully online and in person MSMR Program, and more! The content which will be presented is incredibly valuable to anyone in the MSMR Program, as well as anyone externally.

Link below to register. We look forward to seeing you then!

This event is hosted by the #1 ranked Master of Science in Marketing Research (MSMR) program at Michigan State University. The content highlighted will include essential knowledge and insight into the future-focused marketing research, insights, and analytics career paths. MSMR Board members and alu...