Michigan State University Trademarks and Licensing

05/29/2026

📢 We love a good Friday merch drop, and this new hat from Homefield Apparel is no exception!

Spartan fans, meet the new Game Day Patch Trucker Hat! Featuring a vintage logo patch on the Homefield fan-favorite adjustable trucker hat, this hat sets real fans apart from the rest. And check out the bonus Gruff Sparty on the side! ⚔️ 💚

🔗 Get yours now: https://go.msu.edu/homefieldtrucker

05/22/2026

🇺🇸💚 Spartans, your Memorial Day weekend just got even better! 💚🇺🇸

Gear up for summer and rep the Green & White with the Fanatics Memorial Day Sale — score up to 60% OFF your favorite MSU apparel and accessories!

From classic Spartan tees to game-day hats, now’s the perfect time to stock up and show your Spartan pride all year long.

⚡ Don’t wait — these deals won’t last forever!

🔗 https://go.msu.edu/memorialdaysale

05/16/2026

Celebrate 517 Day with 17% off your purchase at the Official Store of Michigan State Spartans, powered by Fanatics! Valid May 16-17 by using the promo code SPARTANS517 at checkout! Stock up on great green and white gear and save a little cash!

🔗 Shop Now: https://go.msu.edu/spartans517

05/15/2026

📢 We are pleased to announce that MSU Trademarks and Licensing is a 2026 Operation Hat Trick (OHT) Excellence in Service Award finalist, receiving a $12,500 award for the Stronger Warrior Foundation (founded by Michigan State University graduates!

The award recognizes institutions that have successfully leveraged their collegiate brands and campus assets to promote the vision and mission of OHT through marketing and fan engagement programs that drive sales of OHT co-branded merchandise, delivering important revenue for valuable programs and community donations.

Thanks, OHT, for your generous donation, and we look forward to continuing to support veterans, active military, and their families! 🇺🇸

05/06/2026

We’re excited to welcome Every Spartan, a new MSU-licensed apparel brand founded by alumnus Mo Gerhardt, to the MSU Licensing community! 💚🤍

Every Spartan is redefining what it means to wear green and white by creating inclusive merchandise for all fans. Alongside traditional apparel, the brand offers adaptive clothing—designed with thoughtful features like magnetic or Velcro closures, accessible openings, seated-wear considerations, and sensory-friendly materials—so more Spartans can represent MSU comfortably and confidently.

🔗 READ MORE about this new MSU licensee and discover the journey that brought Mo to where he is today: https://msutoday.msu.edu/news/2026/05/every-spartan-apparel

05/04/2026

💚 Don’t forget—Mother’s Day is May 10! 💐

Time to celebrate all the amazing Spartan Moms out there who cheer the loudest, support the strongest, and bleed green right alongside us. 💚

Still need a gift? There are tons of perfect picks for every Spartan Mom available at Spartan Spirit Shop—from cozy gear to heartfelt accessories. 🎁 PLUS... visit any Spartan Spirit Shop location for 25% off all women's apparel and accessories today through May 9 (in-store only; includes clearance items; excludes partnership, golf, and tennis equipment)!

Show her some love this Mother’s Day… she’s earned it. 💕

04/22/2026

Happy Earth Day, Spartans! 🌎💚

At Michigan State University, sustainability isn’t just a one-day celebration—it’s a commitment we live every day. From innovative licensing partnerships with companies like Refried Apparel, which transforms repurposed materials into unique MSU gear, to the MSU Surplus Store where items are reused, resold, and given new life—we’re proud to reduce waste and rethink what it means to be green.

Being means making mindful choices, supporting sustainable practices, and working together for a healthier planet. 🌱

Join us in celebrating Earth Day by committing to small actions that make a big impact—today and every day. 💚♻️

04/16/2026

As commencement quickly approaches, we wanted to share some great MSU gift items for graduates and alumni from our retailers. Check out the officially-licensed merch featured in this new story (link below) and show your Spartan pride!

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Here are ideas for graduation gifts that can help Spartans stay connected and carry on a shared sense of pride into the years ahead.

04/10/2026

New drop 🔥

Level up your game day look with the Michigan State Spartans Denim and Suede Dad Hat from Homefield Apparel. Built from vintage-wash cotton twill denim and finished with a smooth vegan suede brim, this officially licensed cap brings effortless ‘90s vibes to modern-day fandom.

💚 Classic. Comfortable. Unmistakably Spartans.

🔗 Grab yours before it’s gone: https://go.msu.edu/denimandsuede

04/10/2026

Make waves this season 🌊💚

Rep your team from the sand to the sidelines with the new Logo Brands Michigan State beach gear that’s as bold as your Spartan pride. Whether you're poolside or lakeside, we've got you covered. 😎🩴

Score yours exclusively at Sam's Club!

https://go.msu.edu/beachtowel