05/26/2026
Say congrats to MS in Applied Communication Student of the Year Nikki Lajoie! Check out images from her graduate capstone project and read about her work below. Learn more about our program at https://www.fitchburgstate.edu/academics/programs/online-masters-applied-communication-social-media-ms
Nikki entered the MS in Applied Communication seeking a new way to use her medical background. She hopes to use her past experience and master’s degree to focus on communication in the healthcare field as a marketing consultant or researcher for hospitals and medical institutions.
Her graduate experience was quite different from undergrad. Nikki had obtained associates degrees in Allied Health and Nursing at Mount Wachusett Community College and then got her bachelor’s in Nursing at Fitchburg State. Her nursing classes focused heavily on practical clinical work and exams, but her graduate studies were research and project intensive. Nikki enjoyed the new challenge and felt she was able to grow as a writer and communicator. “My writing skills have become much stronger over the last two years and I now understand the process of research and what quality research really means and why. It's given me a whole new way of looking at the world around me,” says Nikki.
For her capstone project Nikki researched and developed a social media marketing campaign for a med spa, a business that combines a traditional spa and aesthetic non-surgical medical treatments. Her Quantitative Research course helped her focus on gathering and analyzing information on engagement statistics to pinpoint the colors, themes, and images that generated the most engagement for certain med spas. But her Qualitative Research allowed for a more personal approach to research, instead focusing on the mental and social impact of the posts from her own perspective. From this second approach she developed a more ethical campaign that “prioritized the viewers' wellbeing, confidence and sense of inclusion,” says Nikki.
After researching her capstone project, Nikki is determined to create content that is engaging without having a negative impact on the viewer. Her dream is to someday continue her education through a PhD program where she can focus on social media's impact on mental health.