TCU Strategic Communication

TCU Strategic Communication Advertising. Public Relations. Strategic Ideas. We create effective, innovative, responsible stories.

Our students learn to create effective, innovative and responsible stories about brands and organizations.

05/29/2026

A glimpse into our past few weeks abroad with STCO students in London and Paris! Students participated in a Branding Across Cultures program. More details about the 2027 program coming soon. 🇬🇧🇫🇷

04/27/2026

How do students network in a way that actually feels genuine?

We sat down with Ashley Ball, adjunct instructor and Founder & Owner of The Aureum Group, to talk about what meaningful networking really looks like and how students can build connections with intention.

From starting conversations to following up with purpose, she shares practical advice to help students grow their network in a way that feels authentic and lasting.

02/09/2026

What happens when a proper noun and improper noun, an infinitive verb, and an adverb walk into Creative Strategy? You get Disparate Connections.

Students in Instructor Greenhill’s Creative Strategy class were tasked with a challenge — turn four unrelated words into a :30 video right on the spot. 🎬

Using only the following 4 words — Disneyland ✦ purple ✦ to strut ✦ swiftly — this team pulled a solid and seriously creative work.

Hit play and see what they built. ▶️

11/05/2025

Ever wonder what it’s like to attend Adobe MAX?

Join Kaylene Huynh, junior Strategic Communication major, as she takes us behind the scenes at Adobe MAX 2025 in Los Angeles — the world’s biggest creativity conference.

From exploring the newest AI + design tools, to networking with creatives from around the globe, to discovering opportunities in the creative industry, Kaylene spent the week learning, connecting, and getting inspired.

Opportunities like this are just one way that the Department of Strategic Communication empowers students to learn beyond the classroom, gaining real-world experience, building industry connections, and stepping into spaces where the future of communication is being shaped.

10/08/2025

Have a great Fall Break! 🍂

STCO Information Fair recap 🎃🎉Last Wednesday, we hosted our annual STCO Information Fair to introduce the program, extra...
10/30/2023

STCO Information Fair recap 🎃🎉

Last Wednesday, we hosted our annual STCO Information Fair to introduce the program, extracurricular organizations and other amazing opportunities to our STCO majors.

We’re grateful for everyone who stopped by to learn more about our Strategic Communication program, and it was amazing to have the chance to talk with each of you!

This semester holds even more exciting opportunities. Keep updated by following us on social media and staying tuned to STCO Need to Know!

Our STCO study abroad students have just finished up their 3-week Strategic Storytelling Across Cultures program in Lond...
07/06/2023

Our STCO study abroad students have just finished up their 3-week Strategic Storytelling Across Cultures program in London and Paris! Led by STCO Instructor II Steve Levering and Dr. Catherine Coleman, students learned from a range of guest speakers in strategic communication, went on site visits and tours, and created digital stories documenting the cities and their experiences within these cultures. Through visits to the Museum of Brands, The Globe Theater, the British Museum and many more, students were exposed to the history of London and taught how culture influences strategic communication.

Strategic Communication scholars Dr. Penny Kwon and Dr. Tae Rang Choi are conducting research to build better understand...
04/04/2023

Strategic Communication scholars Dr. Penny Kwon and Dr. Tae Rang Choi are conducting research to build better understanding of consumer engagement with brands on social media. 📊

Dr. Kwon recently presented at the American Academy of Advertising Conference on this work.

Just another day of our faculty building knowledge in our discipline. 👏

Congratulations to Dr. Kwon and Dr. Choi for having this research accepted for presentation at AAAs.🎉

On National School Librarian Day, we want to celebrate our very own librarian Diana Boerner. 🎉Diana Boerner is from Fort...
04/04/2023

On National School Librarian Day, we want to celebrate our very own librarian Diana Boerner. 🎉

Diana Boerner is from Fort Worth, Texas, and has worked at TCU as a librarian for almost 17 years.

As the STCO librarian, she helps students find the information they need to complete their research projects. Boerner aids students with the initial search, database selection, statistical information, and navigating particular databases.

Boerner notes, “Helping STCO students with their research and hearing about their interesting projects is something I love to do!”

In her free time, she enjoys camping, whitewater canoeing, knitting, and playing with her dog and cat.

Our students and faculty are lucky to have Diana Boerner’s expertise and guidance. 💜

The Public Relations Student Society of America (PRSSA) at TCU is seeking public relations-minded students who want to e...
03/30/2023

The Public Relations Student Society of America (PRSSA) at TCU is seeking public relations-minded students who want to expand their interest and learn about the profession outside of the classroom.

Members of the TCU PRSSA Chapter receive many opportunities, including guest speakers, networking, agency tours, and more. 🤩

Are you interested in joining? Visit the TCU PRSSA website or email [email protected] 🐸

Your STCO Need to Know for the week.Happy Tuesday Horned Frogs 🐸
03/28/2023

Your STCO Need to Know for the week.

Happy Tuesday Horned Frogs 🐸

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