Master Coach University

Master Coach University Master Coach University is a global school of 81,746 coaches, leaders, authors, speakers, trainers, c This results in ultra successful and effective coaches.

Training The World’s Best Coaches

Master Coach University is a global school of 81,746 coaches, leaders, authors, speakers, trainers, consultants, and change-makers. Master Coach University’s students learn breakthrough methods to support their clients’ life and business reinventions, impacting the most prestigious institutions in the world. Through transformational coaching, profound knowledge,

courses, and certifications, our student Coaches learn by doing, through “immersion experiences” in their chosen specialty, dramatically accelerating their mastery. Our Purpose is to Help You Master Coaching And Your Coaching Business

Master Coach University is the training division of JTS Advisors, a coaching firm whose vision is to use the power of coaching to transform organizations, professionals, and communities. JTS Advisors’ founder, Jeffrey T. Sooey, knew he couldn’t achieve this vision alone. He originally founded Master Coach University to provide the needed training for JTS Advisor’s new coaches. When coaches outside of JTS Advisors asked to gain admission to these unique and specialized trainings, Jeffrey opened the university to public applicants. Over a decade later, these coaches have become the keystone in this vision of transformation. Master Coach University now exists for coaches to gain the necessary skills to change lives, while earning a generous living in the process. What Makes Master Coach University Different? Master Coach University employs a “learn by doing” approach to assure every student achieves the transformational results promised in their courses. Whether students are practicing coaching, or executing their business ‘ground game’, their new coaching knowledge quickly turns to experience, and coaching wisdom. We incorporate this hands-on approach throughout 160 training hours (these hours are approved by the International Coach Federation’s ACSTH standard, the world standard in global coaching excellence). This allows us to provide the best training possible… available to any coach with a phone and internet connection… worldwide.

Much of the ‘disempowering’ or ‘disfunctional’ mindsets and actions of your clients started as ways to cope with a bad p...
05/22/2026

Much of the ‘disempowering’ or ‘disfunctional’ mindsets and actions of your clients started as ways to cope with a bad period of their life. It helped them survive or even succeed in extreme or challenging circumstances.

Now that same ‘solution’ is a problem for them because they are no longer in hell.

FROM A RECENT SESSION: Much of the 'disempowering' or 'disfunctional' mindsets and actions of your clients started as wa...
05/22/2026

FROM A RECENT SESSION: Much of the 'disempowering' or 'disfunctional' mindsets and actions of your clients started as ways to cope with a bad period of their life. It helped them survive or even succeed in extreme or challenging circumstances.

Now that same 'solution' is a problem for them because they are no longer in hell.

05/22/2026

When Your Client's Goal Becomes the Obstacle (Paradox of Desire in Coaching)

WATCH THE WHOLE THING HERE: How Childhood Conditioning Creates Limiting Beliefs (Advanced Psychology Coaching):
https://www.youtube.com/watch?v=HAs6mtV0gxU

🔥 Want passive income? It's not just about desire. Overcome the laziness and limiting beliefs driving that desire if you actually want to achieve it. Real change starts with mindset!

05/22/2026

When Your Client’s Goal Becomes the Obstacle (Paradox of Desire in Coaching)

WATCH THE WHOLE THING HERE: How Childhood Conditioning Creates Limiting Beliefs (Advanced Psychology Coaching):
https://www.youtube.com/watch?v=HAs6mtV0gxU

🔥 Want passive income? It’s not just about desire. Overcome the laziness and limiting beliefs driving that desire if you actually want to achieve it. Real change starts with mindset!

Sometimes I think people mistake euphoria for RELIEF.
05/19/2026

Sometimes I think people mistake euphoria for RELIEF.

05/19/2026

How Childhood Conditioning Creates Limiting Beliefs (Advanced Psychology Coaching)

NEXT WATCH: Transformational Coaching With The Parental Imprinting Method: The Origin of your Client’s Personality:
https://www.youtube.com/watch?v=XzcOQUI3iR0

This video explains “parental imprinting” and how childhood family dynamics can shape adult goals, work habits, and relationships—often with a double-edged effect. Using a client case, the video shows how growing up in a financially scarce, emotionally dismissive, and sometimes abusive home created strengths like extreme work ethic, caretaking, and career success, but also produced people-pleasing, resentment, black-and-white cutoffs, and an inability to experience real freedom. You’ll learn why a goal like financial freedom can become hollow when it’s packaged as helping others, and how hidden limiting beliefs about money (including self-judgment about being rich) can sabotage progress. The key takeaway is that to achieve extraordinary goals, you must transform the underlying imprints and beliefs that originally drove the desire—creating internal freedom so external freedom can follow.



05/19/2026

How Childhood Conditioning Creates Limiting Beliefs (Advanced Psychology Coaching)

NEXT WATCH: Transformational Coaching With The Parental Imprinting Method: The Origin of your Client’s Personality:
https://www.youtube.com/watch?v=XzcOQUI3iR0

This video explains “parental imprinting” and how childhood family dynamics can shape adult goals, work habits, and relationships—often with a double-edged effect. Using a client case, the video shows how growing up in a financially scarce, emotionally dismissive, and sometimes abusive home created strengths like extreme work ethic, caretaking, and career success, but also produced people-pleasing, resentment, black-and-white cutoffs, and an inability to experience real freedom. You’ll learn why a goal like financial freedom can become hollow when it’s packaged as helping others, and how hidden limiting beliefs about money (including self-judgment about being rich) can sabotage progress. The key takeaway is that to achieve extraordinary goals, you must transform the underlying imprints and beliefs that originally drove the desire—creating internal freedom so external freedom can follow.



So I put together “Emotional Mastery & Transformational Coaching”...…because you need to see how real transformation ACT...
05/17/2026

So I put together “Emotional Mastery & Transformational Coaching”...
…because you need to see how real transformation ACTUALLY HAPPENS…
…by watching it in REAL LIVE coaching sessions.

I’ll send it to you free...
Just drop me a line below.

These training, video series, and 105-page workbook walks you through the actual methods behind transformational coaching, including:

• 4 coaching method training videos
• 3 LIVE transformational coaching session video recordings (This is where you’ll see the techniques IN ACTION in REAL coaching sessions (full breakdowns of each live session inside the book).)
• A 105-page reference workbook (so you can study, practice, and apply the process yourself)

This isn’t vague “hold space and ask better questions” stuff.

This is step-by-step transformational coaching methods you can study, practice, and use.

It’s for coaches who want to understand what’s really driving a client’s patterns, emotions, beliefs, resistance, and breakthroughs…
…and how to coach at that deeper level.

I’ll send it all to you...
Just drop me a line below.

P.S. transformational coaching requires more than good questions.

You need to know how to find the real block underneath the client’s story, shift the emotional pattern, create leverage, transform limiting beliefs, and help the client adopt a new identity.

“Emotional Mastery & Transformational Coaching” shows how transformational coaching actually works… not just the theory, but the process, the sessions, and the breakdowns.

The architecture of transformational coaching, shown in detail.

If you want THAT…

I’ll send it all to you...
Just drop me a line below.

TUALLY HAPPENS… …by watching it in REAL LIVE coaching sessions.I’ll send it to you free...Just drop me a line below.Thes...
05/17/2026

TUALLY HAPPENS…
…by watching it in REAL LIVE coaching sessions.

I’ll send it to you free...
Just drop me a line below.

These training, video series, and 105-page workbook walks you through the actual methods behind transformational coaching, including:

• 4 coaching method training videos
• 3 LIVE transformational coaching session video recordings (This is where you’ll see the techniques IN ACTION in REAL coaching sessions (full breakdowns of each live session inside the book).)
• A 105-page reference workbook (so you can study, practice, and apply the process yourself)

This isn’t vague “hold space and ask better questions” stuff.

This is step-by-step transformational coaching methods you can study, practice, and use.

It’s for coaches who want to understand what’s really driving a client’s patterns, emotions, beliefs, resistance, and breakthroughs…
…and how to coach at that deeper level.

I’ll send it all to you...
Just drop me a line below.

P.S. transformational coaching requires more than good questions.

You need to know how to find the real block underneath the client’s story, shift the emotional pattern, create leverage, transform limiting beliefs, and help the client adopt a new identity.

“Emotional Mastery & Transformational Coaching” shows how transformational coaching actually works… not just the theory, but the process, the sessions, and the breakdowns.

The architecture of transformational coaching, shown in detail.

If you want THAT…

I’ll send it all to you...
Just drop me a line below.

05/17/2026

Why Great Coaches Ask Questions (But Don't Give Answers or Advice)

NEXT WATCH: 120 Great Coaching Questions: Harnessing the Art of Powerful Questioning in Coaching
https://www.youtube.com/watch?v=3nw_gEFooOk

✨ Unlock the power of questions in coaching! Asking the right question can engage your client, promote focus, and open up meaningful dialogue. Dive into coaching with a new perspective. Discover "120 Powerful Coaching Questions" and transform your sessions. 🎯🔗

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Jacksonville, FL
32258

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