Master Coach University

Master Coach University Master Coach University is a global school of 81,746 coaches, leaders, authors, speakers, trainers, c This results in ultra successful and effective coaches.

Training The World’s Best Coaches

Master Coach University is a global school of 81,746 coaches, leaders, authors, speakers, trainers, consultants, and change-makers. Master Coach University’s students learn breakthrough methods to support their clients’ life and business reinventions, impacting the most prestigious institutions in the world. Through transformational coaching, profound knowledge,

courses, and certifications, our student Coaches learn by doing, through “immersion experiences” in their chosen specialty, dramatically accelerating their mastery. Our Purpose is to Help You Master Coaching And Your Coaching Business

Master Coach University is the training division of JTS Advisors, a coaching firm whose vision is to use the power of coaching to transform organizations, professionals, and communities. JTS Advisors’ founder, Jeffrey T. Sooey, knew he couldn’t achieve this vision alone. He originally founded Master Coach University to provide the needed training for JTS Advisor’s new coaches. When coaches outside of JTS Advisors asked to gain admission to these unique and specialized trainings, Jeffrey opened the university to public applicants. Over a decade later, these coaches have become the keystone in this vision of transformation. Master Coach University now exists for coaches to gain the necessary skills to change lives, while earning a generous living in the process. What Makes Master Coach University Different? Master Coach University employs a “learn by doing” approach to assure every student achieves the transformational results promised in their courses. Whether students are practicing coaching, or executing their business ‘ground game’, their new coaching knowledge quickly turns to experience, and coaching wisdom. We incorporate this hands-on approach throughout 160 training hours (these hours are approved by the International Coach Federation’s ACSTH standard, the world standard in global coaching excellence). This allows us to provide the best training possible… available to any coach with a phone and internet connection… worldwide.

09/05/2026

The Questions Great Coaches Ask to Find the Root Cause

WATCH THE ENTIRE VIDEO HERE:
The 4 Basic Coaching Techniques Every New Coach Should Learn
https://www.youtube.com/watch?v=tFYfTBanfio

Your client may come to you complaining about money, marriage, work, confidence, or stress.
But that doesn’t mean that’s the real problem.
In this video, I walk through a real coaching example where a financial argument in a marriage eventually revealed a much deeper pattern involving relationships, career choices, emotional needs, childhood conditioning, and self-esteem.
That’s why diagnosis is such a critical coaching skill.
A strong coach doesn’t just react to the first problem the client mentions. They ask enough questions to understand the deeper psychology, behavior, beliefs, relationships, and patterns actually creating the client’s results.
In this video you’ll learn how to uncover the problem behind the problem, why surface-level coaching often misses the real issue, and how better diagnosis can make your coaching sessions far more valuable.

09/04/2026

Most coaching techniques don't actually create lasting transformation.
In this training, I explain the four coaching techniques we teach every new student and why they consistently produce better coaching conversations, stronger client results, and more transformational breakthroughs.
You'll learn:
• Diagnosis Techniques
• Inner Game Techniques
• Outer Game Techniques
• Action Techniques
You'll also discover why many popular coaching approaches fail to create meaningful change—and how to coach virtually any client using a structured coaching framework.
Whether you're a life coach, executive coach, leadership coach, business coach, relationship coach, or you're just learning how to coach clients effectively, this video provides a practical coaching model you can begin using immediately.
If you're serious about becoming a high-impact coach, this framework will change the way you think about coaching forever.

09/04/2026

Most coaching techniques don’t actually create lasting transformation.
In this training, I explain the four coaching techniques we teach every new student and why they consistently produce better coaching conversations, stronger client results, and more transformational breakthroughs.
You’ll learn:
• Diagnosis Techniques
• Inner Game Techniques
• Outer Game Techniques
• Action Techniques
You’ll also discover why many popular coaching approaches fail to create meaningful change—and how to coach virtually any client using a structured coaching framework.
Whether you’re a life coach, executive coach, leadership coach, business coach, relationship coach, or you’re just learning how to coach clients effectively, this video provides a practical coaching model you can begin using immediately.
If you’re serious about becoming a high-impact coach, this framework will change the way you think about coaching forever.

09/01/2026

Team Coaching: Start With The Transaction

Most leaders think team coaching starts with communication, trust, or culture.
It doesn't.
The first thing I look for when coaching any leadership team is something much more fundamental:
The transaction.
What exactly is every team member expected to produce?
What are they receiving in return?
And are those expectations actually measurable?
In this video, I explain why unclear transactions create confusion, weak accountability, and poor team performance—and how coaches can immediately uncover what's really preventing results.
If you're a leadership coach, executive coach, business coach, consultant, or team leader, this framework will completely change how you diagnose team performance.
If you'd like more advanced coaching frameworks like this one, subscribe and let me know what leadership topic you'd like me to cover next.

09/01/2026

How I Finally Started My Coaching Business (MCU PODCAST)

WATCH THE PODCAST: “How Did You Start a Coaching Business?”
https://www.youtube.com/watch?v=57pTS7_5Myg

What finally helped me build a successful coaching business?
It wasn’t another certification.
It wasn’t a better marketing strategy.
It wasn’t confidence.
It was making one irreversible decision.
In this video I explain why so many coaches stay stuck “trying” to become coaches instead of fully committing—and how planting your flag changes everything.
If you’ve been wondering how to start a coaching business, become a life coach, or finally attract coaching clients, this mindset shift may be the breakthrough you’ve been looking for.
You’ll learn:
• Why pain often creates powerful decisions
• Why commitment beats motivation
• Why successful coaches remove the option to quit
• How Tony Robbins’ philosophy on decisions shaped my coaching career
• The mindset that separates thriving coaches from struggling ones
If coaching feels like your calling, this video is for you.

09/01/2026

Team Coaching: Start With The Transaction

NEXT WATCH THIS: The Coaching Psychology of Leadership
https://www.youtube.com/shorts/YIvjq539Z7A

Most leaders think team coaching starts with communication, trust, or culture.
It doesn’t.
The first thing I look for when coaching any leadership team is something much more fundamental:
The transaction.
What exactly is every team member expected to produce?
What are they receiving in return?
And are those expectations actually measurable?
In this video, I explain why unclear transactions create confusion, weak accountability, and poor team performance—and how coaches can immediately uncover what’s really preventing results.
If you’re a leadership coach, executive coach, business coach, consultant, or team leader, this framework will completely change how you diagnose team performance.
If you’d like more advanced coaching frameworks like this one, subscribe and let me know what leadership topic you’d like me to cover next.

08/29/2026

Why Coaches Struggle to Book Discovery Sessions (And How to Fix It)

Most coaches know Discovery Sessions are the key to getting coaching clients.
The problem?
Almost nobody wants to book one.
When coaches ask people to schedule a Discovery Session, it often feels awkward, salesy, or pushy—and potential clients tune out before the conversation even begins.
In this training, I share the exact Discovery Session Setting Script I've refined after enrolling more than 400 paying coaching clients and conducting thousands of Discovery Session conversations.
You'll learn:
• Why people resist Discovery Sessions
• The biggest mistakes coaches make when trying to book clients
• Why "let me know if you want a Discovery Session" doesn't work
• The 3-phase conversation that naturally leads to Discovery Sessions
• How to enroll more coaching clients without sounding salesy
If you want to grow your coaching business, book more Discovery Sessions, and get more paying coaching clients, this framework will completely change the way you approach client enrollment.

08/29/2026

Why Coaches Struggle to Book Discovery Sessions (And How to Fix It)

WATCH THE ENTIRE VIDEO: How I Scheduled Thousands of Discovery Sessions (Word For Word Script For Coaches) https://youtu.be/C4EOambJXTA

Most coaches know Discovery Sessions are the key to getting coaching clients.
The problem?
Almost nobody wants to book one.
When coaches ask people to schedule a Discovery Session, it often feels awkward, salesy, or pushy—and potential clients tune out before the conversation even begins.
In this training, I share the exact Discovery Session Setting Script I’ve refined after enrolling more than 400 paying coaching clients and conducting thousands of Discovery Session conversations.
You’ll learn:
• Why people resist Discovery Sessions
• The biggest mistakes coaches make when trying to book clients
• Why “let me know if you want a Discovery Session” doesn’t work
• The 3-phase conversation that naturally leads to Discovery Sessions
• How to enroll more coaching clients without sounding salesy
If you want to grow your coaching business, book more Discovery Sessions, and get more paying coaching clients, this framework will completely change the way you approach client enrollment.

08/28/2026

Having Trouble Turning Conversations Into Discovery Sessions?
HERE’S WHY: Nobody wants a Discovery Session.
They want their problem solved.
And that’s exactly why saying, “Hey, want a free Discovery Session?” gets so many coaches ignored.
In this video, I’ll show you my simple 3-phase framework for turning normal conversations into Discovery Sessions.
You’ll learn how to uncover the problem someone actually wants solved, reveal why it matters to them, and naturally transition the conversation into a Discovery Session they actually WANT to schedule.
Want my Discovery Session Setting Script with the exact word-for-word framework I use to turn everyday conversations into Discovery Sessions?
Drop a line below and I’ll send it to your messenger.
You’ll get the 3-phase conversation framework, exact questions, invitation language, and scripts you can start using today to schedule more Discovery Sessions (and ultimately enroll more paying coaching clients).

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6346 Forest Stump Lane
Jacksonville, FL
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