05/18/2019
Now one of the most active clubs in the business school, the Marketing Club is a great way for helping students develop professionally for their career in marketing or advertising. But where did it all start? In 2004, a student wanted to start the Marketing Club, but he needed a faculty advisor, as per KU regulation. As a result, he went to our final of the year, Joyce Claterbos.
Joyce has been the faculty advisor for the last 15 years and has watched it grow and evolve into the success that it is today. This year marks her final year advising the Marketing Club, so we decided to let her share some advice on how students can use the club to help with their career after they graduate. But first, she explains why joining the Club is so important for students.
First, members get opportunities to network with people in the field of marketing and advertising, as well as other students. Second, the guest speakers that are brought in get to show them what they do, giving members chances to explore the many areas that marketing has. Third, Joyce says employers look for students that were involved on campus, so actively participating in the club’s events can really set you apart from other candidates. Last, “you get a really neat t-shirt.”
Here are Joyce’s words of advice when it comes to taking advantage of what the Marketing Club offers:
1: “Get to know the other members of the club. You’ll probably have classes with them at some point, you could find some great new friends, and the networking experience will help you in the future.”
2: “Get involved in club activities; become an officer in the club, attend meetings, and talk to the other people in the audience. Don’t be shy about interacting with the guest speakers. They have given club members their time, experiences, and knowledge and they really care about marketing students.”
3: “As you hear guest speakers, try to relate what they are doing in marketing to what you’re learning in classes. Classes are much more interesting if you can relate it to something you’ll be doing in your career.”
Joyce has done so much for the club these past 15 years, and it has not gone unnoticed. We thank her for these contributions, and she will be greatly missed!
