11/30/2016
"Retailers and manufacturers today are leveraging enormous amounts of data to make these strategic decisions. Data comes from many sources and in many different forms —inventory, customer’s mobile devices, supply chain networks, and demographics and lifestyle data. The common thread in all of this data is geographic location..."
By Gary Sankary Esri The retail sales that take place between Thanksgiving and Christmas represent 20 percent of total retail sales in the United States, according the National Retail Federation (NRF). For some retailers, that number can be as high a