USC MS in Public Relations Innovation, Strategy and Management

10/13/2026

Burghardt Tenderich, Master's in Public Relations Innovation, Strategy and Management program director, breaks down the meaning behind the PRISM program name.

10/06/2026

Meet PRISM Faculty member Prash Sabharwal. Prash has helped shape the digital reputations of brands like McDonald's and AbbVie, and brings nearly two decades of industry experience to the classroom.

Learn more: https://buff.ly/URpQEPa

09/24/2026

Meet PRISM Faculty member Ashley Baxter. With expertise in branding, content marketing, SEO, social media and influencer strategy, she brings a full-spectrum digital marketing toolkit to her clients and students.

Learn more: https://buff.ly/JIKU8wi

09/15/2026

The Priority Review Deadline is quickly approaching on September 15! Submitting early has an important advantage: the sooner you complete your application, the sooner you can receive an admissions decision. Don’t miss this special opportunity and apply now: https://buff.ly/6sA6Xrf

09/02/2026

The PR industry loves a good AI stat, but not every number always holds up. A new PR Daily piece challenges the popular claim that 84% of AI citations come from earned media.

In the course PRSM 505 - Data-Driven Brand Storytelling, we teach students to think critically about data.

Read more: https://buff.ly/s66ogpj

If we want brands to trust our guidance on AI visibility, the data behind it needs to meet the standard we set for everyone else.

08/21/2026

Meet Laura Min Jackson, PRISM Faculty Member who brings decades of real world PR experience into the classroom, from leading global communications at Baxter Healthcare and Edwards Lifesciences to consulting for brands like Sony Pictures Entertainment and Beckman Coulter.

Learn more: https://buff.ly/29Vy4fu

08/06/2026

You’re invited to the upcoming MS in Public Relations Innovation, Strategy and Management information session on Wednesday, August 12, at 12 p.m. P.T.

Register now and learn more from our admissions team: https://annenberg.online.usc.edu/prism/info-session/

07/30/2026

Alana Dickens, Netflix Film Publicist and USC Annenberg MS in Public Relations Innovation, Strategy and Management grad, turned her love of storytelling into a career in entertainment PR.

Read more about her journey and her experience in USC’s MS in PRISM program: https://buff.ly/e8iEjkK

07/23/2026

Meet Steve Caplan, faculty in USC's Online MS in Public Relations Innovation, Strategy and Management program. He founded Message, an award winning strategic communications firm, and has advised on major campaigns and global policy issues, bringing real world PR strategy straight into the classroom.

Learn more: https://buff.ly/DB0MukG

07/15/2026

Applications to start the MS in PRISM program in Spring 2027 are now open! Submit your application today and begin your public relations journey in January.

Learn more: https://buff.ly/XNFdFje