USC MS in Public Relations Innovation, Strategy and Management

09/02/2026

The PR industry loves a good AI stat, but not every number always holds up. A new PR Daily piece challenges the popular claim that 84% of AI citations come from earned media.

In the course PRSM 505 - Data-Driven Brand Storytelling, we teach students to think critically about data.

Read more: https://buff.ly/s66ogpj

If we want brands to trust our guidance on AI visibility, the data behind it needs to meet the standard we set for everyone else.

08/21/2026

Meet Laura Min Jackson, PRISM Faculty Member who brings decades of real world PR experience into the classroom, from leading global communications at Baxter Healthcare and Edwards Lifesciences to consulting for brands like Sony Pictures Entertainment and Beckman Coulter.

Learn more: https://buff.ly/29Vy4fu

08/06/2026

You’re invited to the upcoming MS in Public Relations Innovation, Strategy and Management information session on Wednesday, August 12, at 12 p.m. P.T.

Register now and learn more from our admissions team: https://annenberg.online.usc.edu/prism/info-session/

07/30/2026

Alana Dickens, Netflix Film Publicist and USC Annenberg MS in Public Relations Innovation, Strategy and Management grad, turned her love of storytelling into a career in entertainment PR.

Read more about her journey and her experience in USC’s MS in PRISM program: https://buff.ly/e8iEjkK

07/23/2026

Meet Steve Caplan, faculty in USC's Online MS in Public Relations Innovation, Strategy and Management program. He founded Message, an award winning strategic communications firm, and has advised on major campaigns and global policy issues, bringing real world PR strategy straight into the classroom.

Learn more: https://buff.ly/DB0MukG

07/15/2026

Applications to start the MS in PRISM program in Spring 2027 are now open! Submit your application today and begin your public relations journey in January.

Learn more: https://buff.ly/XNFdFje

07/08/2026

Meet PRISM faculty member Chris Kuechenmeister. With nearly 30 years leading communications at organizations like PepsiCo and the American Red Cross, he brings real-world expertise to the PRISM classroom.

Learn more:
https://buff.ly/lE7ziRK

07/04/2026

Happy Independence Day! We’re grateful for the freedom we celebrate today. 🎆

06/24/2026

A crisis can quickly evolve and unravel the best laid plans. Effective communicators need the skills to assess evolving situations, make informed decisions and respond with confidence.

USC’s Master of Science in Public Relations Innovation, Strategy and Management (PRISM) program prepares professionals to navigate complex communication challenges and lead through uncertainty.

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It should guide decisions, not predict every move. A modern crisis playbook should define the organization’s risks, who leads the response, how decisions are escalated, which audiences need updates, what messages are approved and how the team will practice before a real crisis. The best crisis pla...

06/18/2026

The Final Application deadline is less than a month away! Don’t miss this opportunity to begin your journey in the MS in Public Relations Innovation, Strategy and Management program and start classes in August.

Apply now: https://annenberg.online.usc.edu/prism/apply/