USC MS in Public Relations Innovation, Strategy and Management

05/27/2026

Step into the future of PR with USC Annenberg’s MS in PRISM program, where the evolving creator economy, influencer marketing and data-driven storytelling come together to shape bold strategic communicators ready to lead in a rapidly changing digital world.

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Learn more about how the MS in PRISM program at USC empowers students interested in the creator and influencer space.

05/15/2026

It’s our favorite day of the year. Congratulations, Trojans! 🎓✌️🎉

05/06/2026

Don’t miss the upcoming Priority Review Deadline for the MS in Public Relations Innovation, Strategy and Management program! Apply now and receive early consideration for Fall 2026.

Learn more: https://buff.ly/WJCFww6

04/29/2026

The USC Annenberg Center for Public Relations’ 2026 Global Communication Report reveals a “quiet shift” in corporate communications where polarization is driving more cautious, situational engagement. With 91% of PR professionals saying polarization has elevated the importance of PR, the Center’s latest research highlights how strategy, influence and the role of communicators are rapidly evolving.

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The annual Global Communications Report conducted by the USC Center for Public Relations is designed to provide insight into the evolution of the global communications industry by analyzing emerging trends. Each time we survey professionals working in the field, we discover new insights into what ma...

04/24/2026

Olympic champion Lindsey Vonn — athlete, best-selling author, philanthropist and investor — will deliver the 2026 commencement address!

04/22/2026

Meet Steven Reed. From roles at Google and Apple to finding his why, Steven's journey through USC Annenberg's MS in PRISM program reveals a story of choosing purpose over metrics.

Read how he’s shifting toward ethical, human-centered communication and stepping into rooms he once thought were inaccessible: https://buff.ly/hJmY9A5

04/15/2026

See you soon, Trojans!✌️

04/08/2026

Meet MS in Public Relations Innovation, Strategy and Management Professor Tiffanie Petett, and hear her insights on influencer marketing.

Read more: https://buff.ly/OP0vxxy

03/24/2026

Applications to start the MS in PRISM program in Fall 2026 are now open! Submit your application today and begin your PR journey in August.

Learn more: https://annenberg.online.usc.edu/prism/

03/17/2026

Proud the MS in PRISM program was recognized by PRWeek as the 2026 Outstanding Education Program as part of the USC Annenberg School for Communication and Journalism public relations community!

Congratulations to the students, faculty and industry leaders advancing the future of communications.

Fight On ✌️

USC Annenberg’s public relations program has been named the 2026 PRWeek Outstanding Education Program, the industry’s highest accolade.

03/11/2026

From generative search to narrative intelligence, AI is redefining visibility and reputation in 2026. In the MS in PRISM program, courses like PRSM 555 prepare students to use emerging tech strategically, ethically and effectively.

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2026 will be the year when PR professionals put those lessons into practice and start using AI more effectively in their everyday workflows, helping them stay ahead in a rapidly changing business and media environment.We asked five industry experts from diverse fields, including technology, the publ...