11/28/2012
People in Birmingham liked hearing fictional radio stories about people trying to live healthier lives. Maybe they raised awareness of specific issues...like the desirability of a smoke-free environment.
Increase Awareness How do you get people to pay attention to your message? Leaders in Birmingham, Alabama wanted to inspire and educate citizens there to live a healthier life. They asked the community “What worries you, what keeps you up at night?” The answers poured in. Peopled didn’t want to give...