05/13/2026
AI has become a big part of the modern hiring process, both for employers and for applicants, but you might be surprised to learn isn't a new thing. Research by Greg Downey, the Evjue-Bascom Professor of Journalism and Mass Communication and the director of the Information School, reveals that the phenomenon dates all the way back to UW-Madison....in the 1920s.
“We’ve been here before, even if we didn’t call it AI, or even if it wasn’t computers,” says Downey. “There’s this history of how people think about matching individuals to careers or jobs, and all the tools and algorithms and methods and technologies and machines people have been using to do that over the last 100 years.”
AI’s influence now dominates the modern career-matching experience. But as Greg Downey’s research shows, it’s been that way for a lot longer than we…