Social Media University

Social Media University Social Media University is an annual conference based on building Social Media skills for local business leaders and students across Indiana.

This year marks the Second Annual Social Media University Conference taking place at Indiana Wesleyan University. Last year, the conference was focused on "Social Media 101," teaching local business leaders how to use Social Media for their businesses. This year, the focus is on Content Marketing and the future of social media marketing. Erik Deckers, an accomplished journalist and author, will be

the leading keynote speaker. The event is free, and will take place on February 27th at Indiana Wesleyan University. Who: Students and Business leaders interested in building their brands

Where: the Globe Theatre, Indiana Wesleyan University

When: February 27th, 11 - 2 pm

Hopefully we will see you there. Registration is found at the website! http://iwu-smu.weebly.com

Want to get to know Erik Deckers? Check out this interview with the "funniest man in social media marketing." http://bit...
02/27/2014

Want to get to know Erik Deckers? Check out this interview with the "funniest man in social media marketing." http://bit.ly/1ezUCaP

An interview with Erik Deckers, one of the hardest working guys in social media marketing.

Goodmorning! Class today starts at 11. Don't forget your notebooks, pens and business cards if you have them! Your "Prof...
02/27/2014

Goodmorning! Class today starts at 11. Don't forget your notebooks, pens and business cards if you have them! Your "Professors" are really excited to meet you and teach you more about the future of Content Marketing in Social Media!

Content Marketing Prediction #7: Currently, the emphasis is on getting traffic, but many floundering websites are final...
02/27/2014

Content Marketing Prediction #7: Currently, the emphasis is on getting traffic, but many floundering websites are finally starting to wake up and smell the conversion coffee. Success will be measured according to the metrics that matter for that particular industry – whether it’s number of downloads, order volume, quality leads or a combination of those criteria.

Content Marketing Prediction Number 6: Content Curation is a large part of understanding your niche. Curation is SEO pos...
02/26/2014

Content Marketing Prediction Number 6: Content Curation is a large part of understanding your niche. Curation is SEO positive...meaning Google will rank Curation as opposed to general marketing.

Content Marketing Prediction Number 5: Everyone will invest in mobile, and it will have a strong effect on Brands. Recen...
02/26/2014

Content Marketing Prediction Number 5: Everyone will invest in mobile, and it will have a strong effect on Brands. Recent studies show 56% of American adults have a smartphone and 91% have a cellphone. Consumer phone usage and smartphone adoption is clearly continuing to rise, and in 2014, content marketers will need to ensure that the massive audiences they've built online feel that they're getting the same brand experiences on smaller screens as well.

Social Media University begins class tomorrow! Register now to listen to Blue Bridge Digital Content Specialist, Kate Bu...
02/26/2014

Social Media University begins class tomorrow! Register now to listen to Blue Bridge Digital Content Specialist, Kate Burkhardt as she speaks on the of Content Marketing!

www.iwu-smu.weebly.com

Content Marketing Prediction Number 4: LinkedIn will be your go-to news source and distribution channel! LinkedIn is giv...
02/26/2014

Content Marketing Prediction Number 4: LinkedIn will be your go-to news source and distribution channel! LinkedIn is giving news outlets a run for their money, so you can certainly expect to find a greater news rush this year from marketers and B2B on LinkedIn!

Content Marketing Prediction Number 3: Brands will streamline vendors and move to a single platform. 2014 means brands a...
02/26/2014

Content Marketing Prediction Number 3: Brands will streamline vendors and move to a single platform. 2014 means brands are seeking out a clearer, more cost-effective strategy. We're moving to the cloud, and searching for a one-tool means of marketing!

Check out the post from The Sojourn about what to expect from Social Media University!!! http://bit.ly/1dwobud
02/25/2014

Check out the post from The Sojourn about what to expect from Social Media University!!! http://bit.ly/1dwobud

By Kelly Reed Facebook and Twitter are almost essential in today’s world. We have the internet at our fingertips, and businesses are starting to take advantage of that. The reality of communication...

Content Marketing Prediction Number 2: Marketers are going to be more accountable for ROI than ever before!! 2014 is the...
02/25/2014

Content Marketing Prediction Number 2: Marketers are going to be more accountable for ROI than ever before!! 2014 is the make it or break it year for proving the value of content and social marketing. We'll start seeing content marketing platforms offer full integration with customer databases and CRM's (Customer Relationship Management.)

Content Marketing Prediction Number 1: Content will be its own role or department in many organizations for ex. Content ...
02/25/2014

Content Marketing Prediction Number 1: Content will be its own role or department in many organizations for ex. Content Marketing Manager, Director of Content or Chief Content Officer? Is your business prepared to take control of content?!

Stay tuned for the Top Ten Content Marketing Predictions of 2014!!
02/25/2014

Stay tuned for the Top Ten Content Marketing Predictions of 2014!!

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Marion, IN
46953

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