Southwest Marketing Advisory Center (SMAC)

Southwest Marketing Advisory Center (SMAC) The center was founded by its executive director, along with the assistance of two senior-level marketing students in 2002. These clients have included:

• U. S.

The Southwest Marketing Advisory Center is a student-run organization focused on bringing affordable marketing research and advisement to our clients in the southwest Minnesota area. Never using grants or university dollars during its six years of service to the area, Advisor has completed over 400 client projects. Department of Housing and Urban Development (Pilot Study)
• Southwest Center for In

dependent Living
• Marshall Municipal Liquor Store
• The Agricultural Utilization Research Institute (AURI) of Minnesota
• The Small Business Development Centers (SBDC) of Minnesota
• The Minnesota State College and Universities System (MnSCU)
• Renewable Fuels Research for Minnesota Senator Norm Coleman
• Avera Marshall Regional Medical Center
• Junior Achievement
• True Value Hardware
• Marshall franchise of KFC/A&W
• Rotary International
• American Red Cross
• The Evangelical Lutheran Good Samaritan Society’s Senior College Program
• Northstar Modular Homes
• Upper Minnesota Valley


For more information about the Southwest Marketing Advisory Center visit our website:

http://www.smsu.edu/smac

"The Blueprint by the Center" talks this week with student leaders, Trevor Van Kuelen and Jordan Long to chat about   Am...
10/21/2023

"The Blueprint by the Center" talks this week with student leaders, Trevor Van Kuelen and Jordan Long to chat about American Association ( ) and Southwest Marketing Advisory Center ( ) (S1, E3). Enjoy this discussion on how these partners of the Center create marketing opportunities, support , and forge partnerships across the southwest region of Minnesota. https://www.youtube.com/watch?v=Wk00PyVEHjA

Student Leaders, Trevor Van Kuelen and Jordan Long talk about American Marketing Association (AMA) and Southwest Marketing Advisory Center (SMAC). A great di...

  (Southwest Marketing Advisory Center) in   would like to shout-out Alejandro Zagaceta. Alejandro is an Account Executi...
03/05/2023

(Southwest Marketing Advisory Center) in would like to shout-out Alejandro Zagaceta. Alejandro is an Account Executive for SMAC. He is an MBA student with extensive project management experience. He brings advanced planning and organizational skills. He is thoughtful and has a mature leadership approach with an amazing ability to listen and understand the needs of our clients. Alexjandro - we are fortunate to have a leader like you! !

  (Southwest Marketing Advisory Center) in   would like to shout-out Maria Valentin. Maria is an Account Executive for  ...
02/20/2023

(Southwest Marketing Advisory Center) in would like to shout-out Maria Valentin. Maria is an Account Executive for SMAC charged with handling a partnered account as well as co-leading an organic consulting project. Maria is extremely personable with a great sense of humor. She couples this with a natural ability to lead and a passion for connecting with clients to address their needs and discover opportunities. There is only one Maria, and she is a .

01/29/2023

is off to a roaring start this year and now you can follow our story on LinkedIn as well. We look forward to joining your professional network. and

Our SMAC Team had the opportunity to tour ADM (Marshall Plant) as it prepares for a major engagement forecasted for thre...
01/14/2023

Our SMAC Team had the opportunity to tour ADM (Marshall Plant) as it prepares for a major engagement forecasted for three months. During our tour of ADM, our Southwest Marketing Advisory Center (SMAC)student consulting team met with plant leaders and employees discussing company history, ADM's commitment to excellence, and departmental roles and responsibilities.

SMAC's Leadership Team would like to take a moment to recognize Chidinma Ikwunze as she winds down her time as its Manag...
12/09/2022

SMAC's Leadership Team would like to take a moment to recognize Chidinma Ikwunze as she winds down her time as its Managing Partner. Chidinma is the glue that binds our high speed, low drag operation. Please read and help us celebrate this exceptionally gifted and talented student-leader:

Chidinma is an MBA student at SMSU graduating December 2022. During her time as a student, she held several student leadership positions. She served as the student body president and as the Business Manager for Southwest Marketing Advisory Center (SMAC) for one year, and thereafter transitioned into the role of SMAC’s Managing Director in her final semester. Prior to becoming the managing director of SMAC, she was able to effectively and efficiently manage all of SMAC's various projects while providing excellent and quality service to clients.

She worked with a team of others students in SMAC and she performed a wide variety of duties in SMAC. She conducted interviews, held focus group sessions, designed and analyzed surveys, prepared feasibility study reports, performed data analysis, presented at several speaking engagements, conducted both primary and secondary research projects, and also performed general oversight of the department’s fund and projects. More recently and specifically, she worked on the Exit Poll Data Project for the 2022 Mid-term elections where she prepared and analyzed the data needed for election forecast. She has also previously worked on Research projects into MBA programs and Housing options for students in SMSU.

Her favorite part of working with SMAC is the feedback and success stories she receives from satisfied clients. When she is not working, she enjoys listening to music/podcasts, playing indoor games, and watching TV shows. One fun fact about Chidinma is, she loves to laugh, and she laughs a lot at very random things.

Chidinma: Thank You 100x over! We look forward to observing your leadership in your future roles and you are always viewed as a valued voice of SMAC.

We had a blast!
11/19/2022

We had a blast!

📣Latter today!! Don't miss it.
-- Co-hosted by Center of Innovation & Entrepreneurship and SMAC
☕International Coffee Hour

11/18/2022

Are You a Motivated Marketing or Business Student?

Come find your consulting and research home with Southwest Marketing Advisory Center (SMAC)that provides experiential learning opportunities, performing real work with real clients.

Business is booming and we are looking for highly motivated students that are seeking paid opportunities to serve clients located throughout the SW Region of Minnesota . . . and beyond.

You will engage in marketing research, feasibility studies, focus groups, and more. You will communicate and assess needs and help deliver solutions to organizational leadership, business owners, and community change agents.

Come and be a part of something great.

Please contact Dr. George Taylor ([email protected]) or Dr. Marta Almeyda ([email protected]) to find out more.

  values and appreciates the opportunity to serve as the internal consultant for the Lyon County Exit Data for Dr. David...
11/16/2022

values and appreciates the opportunity to serve as the internal consultant for the Lyon County Exit Data for Dr. David Sturrock and his Political Science students. This was a significant consulting endeavor and we are pleased that our students were able to deliver on the expectations of community stakeholders ensuring that their voices were heard. A special thanks to our Managing Director, Chidinma Ikwuze for her tireless work efforts and leadership.

11/02/2022

We are proud of our student-leaders representing consuslting and research, , and learning. Our Managing Director, Chidinma spoke alongside SMSU ENACTUS President Valerie, going into detail of what has to offer. Watch and see what has to offer.

From the Marshall, Minnesota Chamber: "Youth entrepreneur programs at SMSU is the theme this month.Thanks to Chidinma and Valerie for being our guest! SMSU Enactus Team Southwest Marketing Advisory Center (SMAC)!"
https://lnkd.in/gxMjUWed

    leaders in   presented as an entity within the   of   and  . The collective team presented to approximately 1,200+ s...
10/05/2022

leaders in presented as an entity within the of and . The collective team presented to approximately 1,200+ students during in SMSU (arranged by SMSU Career Services) discussing experiential learning. leaders Chidinma Ikwunze (SMAC, Managing Director) and Trevor Van Keulen (SMAC, Business Director) presented alongside Gary Barnes (Student Entrepreneur), Valerie Messner (ENACTUS, President), Ashton Ayers (Chief of Staff, ENACTUS), Stephen Zimmerman (HR Coordinator, ENACTUS) Maria Valentin (Student Entrepreneur, SMAC, and ENACTUS).

  Center of Innovation and Entrepreneurship Students (representing student entrepreneurs, ENACTUS, AMA, and  ) had the o...
09/22/2022

Center of Innovation and Entrepreneurship Students (representing student entrepreneurs, ENACTUS, AMA, and ) had the opportunity to visit CEO (Lyon Murray).
SMAC Managing Director (Chidinma Ikwunze) and Business Manager (Trevor Van Keulen) participated in this important event providing tips for emerging high school .

Contact us and let us show you how we leverage marketing research and consulting to help you reach your organizational business goals.

Quote from Lyon Murray CEO IG post: "Connections, planning, implementation and follow up - just a few of today's takeaways from Dr. George Taylor, Director of Center for Innovation and Entrepreneurship of SMSU and his crew of SMSU student . Lyon and Murray County CEO Group was grateful to learn from current student entrepreneurs!"

Address

1501 State Street, ST 203
Marshall, MN
56258

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

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