02/20/2026
In 2025, the Melton Center for Entrepreneurship and Innovation introduced Launch USA. This new program provides entrepreneurs within the University of South Alabama community a unique opportunity to develop business ideas, receive funding and transform thinking in order to make an impact on the Gulf Coast region.
Nine teams were selected for the first cohort, representing six of South's colleges. The participants attended a boot camp program which included sessions on intellectual property, business formation, digital marketing, market research analytics, nonprofit formation, prototyping, fundraising and much more. Each team was also connected with a mentor to help guide the continued development of their idea. By completing each educational milestone, teams receive stipends to support their business.
The program culminated in a pitch competition where teams presented their business plan to a team of judges for the opportunity to win cash prizes.
During the August 26 pitch event, sponsored by C-Spire, each team had ten minutes to pitch their product or idea to a three-judge panel, similar to the TV show “Shark Tank”.
The top prize of $7,500 went to engineering student Braxton Daw. His company, ManuLabs offers end-to-end solutions for designing and manufacturing complex components for industries like aerospace and healthcare.
The judges also awarded $2,500 to UroBacT, a diagnostic tool for urinary tract infections (UTIs) that will help increase accuracy, improve patient outcomes and advance antibiotic stewardship. The team from the Whiddon College of Medicine was led by Dr. Allyson Shea and assisted by researchers Rachel Fleck and Ethan Myers.
The judging panel included Mr. Mike Eckert, Chairman, Gulf South Angels, Mr. Brent Barkin, Strategic Advisor, Stoic Equity Partners and Ms. Angela Dunn, Senior Vice President, Pinnacle Financial Partners.
We are incredibly proud of the success of first Launch USA cohort and are looking forward to opening the program again this spring.
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