06/03/2026
Today, Mountain Dew is America’s sixth most popular carbonated soft drink by total sales volume – but do you know about its origins in Knoxville, Tennessee? Learn about the making of Mountain Dew, the graphic design behind the brand, and its connection to Appalachian culture on the latest episode of “Made in Tennessee,” available now!
This episode of the podcast, which celebrates the everyday art and craft objects used, loved and handed down through generations of Tennesseans, will also delve into the collectibles market for older bottles and signs.
Hosted by Vanderbilt Special Projects Librarian Celia Walker and Tennessee-based appraiser Sarah Campbell Drury of Case Auctions, “Made in Tennessee” is supported by a Tennessee 250 grant and recorded at the Heard Libraries’ Studio 608.
🎧Listen now: madeintennessee.org
📷: Smithsonian Institution