Yale Center for Customer Insights

03/08/2021

We're very excited to announce the appointment of Antonio Lucio as Executive Fellow at the Yale School of Management.

“As the students navigate a post-COVID age of marketing, having access to an expert in transformative brand and digital marketing will elevate their ability to translate their learnings here into successful strategies for innovative growth across industries." - Yale Center for Customer Insights Director, Ravi Dhar.

Welcome Antonio Lucio!

The Yale School of Management is pleased to announce that Antonio Lucio, former Chief Marketing Officer at Facebook, will be joining the Executive Fellows Program sponsored by the Yale Center for Customer Insights beginning in March 2021. Antonio has long-been a featured guest-lecturer in Professor....

07/30/2020

tells us that identifying consumers’ new beliefs, habits, and “peak moments” is central to driving behavioral change. The YCCI has partnered with McKinsey & Company to outline five ways that companies can leverage these insights.

Consumer behavior and beliefs are changing fast. To keep up with--and perhaps even influence--these changes, companies must leverage deep consumer insights.

11/19/2019

05/22/2019

Leaders from industry and academia gathered to discuss the most pressing issues across marketing, insights and innovation at the Yale Customer Insights Conference, held in New Haven on May 10-11, 2019.

02/03/2019

This year, the Cleveland managed one of the biggest single-season improvements in history—and this incredible turn around may have been made possible by behavioral economics. via http://ow.ly/UWUf30nyVsx

01/06/2019

Some consumers feel trapped in a moral dilemma when asked if they would like to give to a good cause. The solution? Take the choice out of their hands.

It’s easier than ever to be a good soul. In the grocery store checkout line, round up for a good cause. Before processing your online order, add a dollar for those in need. These kinds of appeals are increasingly common, and they seem to be having the desired effect: donations made by individuals ...

11/13/2018

How do you mimic the feeling of an in-store impulse buy online? Professor Ravi Dhar weighs in on e-commerce strategies to do just that: http://ow.ly/7ah830mBKak

11/07/2018

Earlier today Mario Simon, BostonConsultingGrp's Global Topic Leader for Customer Engagement, visited Yale SOM to discuss the importance of and challenges related to measuring ROI of

11/05/2018

We're very excited to announce and welcome Seth William Farbman as Yale SOM's newest Executive-in-Residence! Learn more about Seth's appointment and student engagement here:

The Yale School of Management is pleased to announce that Seth Farbman, former Chief Marketing Officer of Spotify, will become the school’s next Executive-in-Residence beginning in December 2018. Farbman has been active in the SOM community since 2015, serving as a guest speaker in the course “S...

10/30/2018

“Growth Marketing is a strategy game. If you want to win, you can do it in three key ways: be faster, be smarter or be better” - words from Ben Harrell CMO of priceline at the ANAmarketers and AEF Digital Marketing Conference at Yale SOM

10/30/2018

SVP Salesforce Martin Kihn speaks about : “To appeal to everybody you need to be an ‘un-brand’. You have to be flexible enough as a brand so that all types of people can see themselves in you.” AEF ANAmarketers