SCSU Com 402

SCSU Com 402 This page can be used to post and repost articles relevant to our class. This can also be used for quick discussion responses.

This is the page for our COM402 class at Southern Connecticut State University. The class is centered around the use of social media in advertising. This page will be dedicated to posting projects from class for others to see, industry related news and articles, and also anything that we may find interesting relating to the subject. It is also meant to serve as a place for people to post question they may have and also foster discussions about various topics.

04/25/2016

There’s indeed quite a lot of money online, without second thoughts. Though getting even a fair share of that might not be as easy as it sounds on the surface. Having an online presence might be the

Here are the best ads of 2016 so far! It will be interesting to see how the rest of the year unfolds!
04/13/2016

Here are the best ads of 2016 so far! It will be interesting to see how the rest of the year unfolds!

The top ten breakthrough ads of 2016 so far, according to Ace Metrix.

04/13/2016

After nearly two years of allowing only a few dozen brands to run ads on the platform, Facebook-owned Instagram in August opened up to all marketers. At the same time, it partnered with eight third-party vendors to sell promos via its open application programming interface (API)—and business is alre…

04/13/2016

While retailers have long fretted over whether social media sites drive adequate sales, major players in the category seem to have no intention of backing away from Facebook, Twitter and Instagram. But a new study might change their minds.

04/12/2016

‘What Works & Why in Digital’ Report Shares Insights from http://bit.ly/22rVV59 (via brandchannel)

04/11/2016

The last several days were full of intriguing and surprising data points from the world of digital marketing. Below appear 9 numbers that caught our eye: 1.

04/11/2016

While brand experiences have grown in scope, scale, sophistication and effectiveness in recent years, there are a host of new issues and challenges marketers must understand and manage to take these experiences to the next level and to make them meaningful to—you guessed it—millennials.

LinkedIn is one of the most valuable tools for those looking to expand their network and find a job. Here are some tips ...
04/08/2016

LinkedIn is one of the most valuable tools for those looking to expand their network and find a job. Here are some tips on how to make your profile stand out!

Do you want to attract more attention on LinkedIn? This article shares seven ways to improve your LinkedIn profile with visuals.

04/06/2016

Right now, your computer has an array of tiny files that are keeping tabs on you. Test your knowledge of Internet cookies, one of the most misunderstood aspects of the Internet.

This will change the way content is experienced while using Facebook
04/05/2016

This will change the way content is experienced while using Facebook

“In our conversations with publishers, these changes popped up as the biggest steps we could take to make the biggest impact.”

Seasonal items are a huge seller year round. Here are some tips to marketing those items on your social media this seaso...
04/05/2016

Seasonal items are a huge seller year round. Here are some tips to marketing those items on your social media this season!

How can a product that’s seasonal maintain a cohesive marketing strategy yearlong? Here are 5 Ways to Win in Social Media Marketing for Seasonal Products.

"There's no such thing as bad publicity"
04/02/2016

"There's no such thing as bad publicity"

Warner Bros.' 'Batman v Superman' is getting pummeled by critics, but flew to top of box office.

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