05/18/2016
Hi all!
Current graduate students, alumni and faculty are all encouraged to attend next week's MA Corporate Communication Colloquia on Monday and Tuesday in support of your fellow graduate students who are finishing their last requirement before graduation.
Here is the schedule:
MA in Corporate Communication
Baruch College/CUNY
Schedule of Colloquia
Spring 2016
Monday, May 23, 2016
Room VC 8-210
5:30 pm Stephanie Wajntraub
Title: A Case Study on Airbnb and Uber’s Communication Strategy
Advisor: Prof. Peter Horowitz
Reader: Dr. Michael B. Goodman
6:00 pm Yun-Chen Chang
Title: Internal Communication of CSR initiatives: a Case Study of a Taiwan Based Multinational Company
Advisor: Dr. Michael B. Goodman
Reader: Dr. Caryn Medved
6:30 pm Rebecca Carriero
Title: Emerging from Marriage Inc.: Communications Trends Amongst the Divorced
Advisor: Prof. Peter Horowitz
Reader: Dr. Caryn Medved
7:00 pm Chin-Tsung Wang
Title: Mobile Application as a Channel of Corporate Communication to Shape Corporate Image
Advisor: Dr. Michael B. Goodman
Reader: Dr. Caryn Medved
Tuesday, May 24, 2016
Room VC 8-210
5:30 pm Dana Pungello
Title: Leading Practices in Communicating Corporate Social Responsibility Collaborations Between Business and Nonprofits to Achieve Enhanced Reputation
Advisor: Dr. Michael B. Goodman
Reader: Dr. Caryn Medved
6:00 pm Michael Ciaramella
Title: Millennials on the Move: Employer Reputation & Employee Engagement
Advisor: Dr. Michael B. Goodman
Reader: Dr. Caryn Medved
6:30 pm Asha Atkins
Title: Corporate America and Media: Hiring Managers Perception of Employee Appearance
Advisor: Dr. Elizabeth Minei
Reader: Dr. Allison Hahn
7:00 pm Kareem Mumford
Title: Brand Identity Coupling: How a Start-up Avoids Mismanaging Their Brand
Advisor: Dr. Elizabeth Minei
Reader: Prof. Peter Horowitz
7:30 pm Jinjin Xu
Title: Online-to-offline (O2O) Marketing in the Chinese Dining Industry
Advisor: Dr. Michael B. Goodman
Reader: Dr. Allison Hahn
