06/02/2026
🦞New research from the Maine Business School found that consumers are willing to pay more for lobster harvested using ropeless fishing technology designed to reduce whale entanglement risks.
The study, led by Dr. Qiujie "Angie" Zheng, Associate Professor of Business Analytics, found that consumers would pay an average of $3.42 more for a lobster roll when informed about the animal welfare benefits tied to ropeless technology.
The research highlights how sustainability, consumer behavior, and Maine’s iconic lobster industry intersect in meaningful ways. The story has been picked up by several news outlets, including WMTW, Maine Public, CBC, and NEWS CENTER Maine.
The research highlights how sustainability, consumer behavior, and Maine’s iconic lobster industry intersect in meaningful ways. The story has been picked up by several news outlets, including WMTW, Maine Public, CBC, and News Center Maine.
Read the UMaine News story here: https://umaine.edu/news/2026/05/consumers-willing-to-pay-more-for-lobster-harvested-with-ropeless-technology-umaine-study-finds/
University of Maine UMaine Research