09/04/2026
🔥 Friday Feature: Instructor Spotlight – Joe
Joe has been part of the WCTC team for 14 years. With a lifelong connection to the fire service and a deep commitment to serving others, Joe brings a strong sense of tradition, teamwork, and mentorship to his work with students.
What inspired you to get into EMS/fire service?
🔥 My dad, Roy Hoffman, inspired me. I grew up around the Branch Volunteer Fire Department and watched firsthand as firefighters dropped everything to help their neighbors. I joined as a junior member just before my 16th birthday, and I’ve never looked back. Serving people when they need us most is one of the greatest honors I can imagine.
What do you enjoy most about working at WCTC?
🔥 The people. Watching students go from “I’m not sure I can do this” to becoming confident responders—and then seeing them serve their own communities—is incredibly rewarding. I also get to work alongside some of the best instructors in the state and learn from them every day.
What’s one piece of advice you give to students?
🔥 Be the one in the arena. Do the work, own your mistakes, and keep getting better. There will always be people willing to critique you, but you have to be willing to step up, take action, and learn from the experience.
What’s your most memorable call or teaching moment?
🔥 I’ve never been able to choose just one. The moments that stick with me are often the smaller ones—a crew performing exactly as they trained or a former student returning years later to say something they learned made a difference. Those moments add up, and they’re what matter most.
What do you like to do outside of work?
🔥 Spending time with family and friends, enjoying the outdoors, and golfing whenever I can. I’m also a Wisconsin sports fan through and through—Brewers, Packers, and Badgers!