10/27/2023
For this week's Faculty Friday, we spoke with Jeff Heinzl about inspiration, zine-making, and music video.
Read the full interview below, or check out our Instagram for highlights!
â Where did you go to school and what degrees did you go?
I went to Furman University down in Greenville, SC for my undergrad and I majored in English and silently double majored in education, getting certified to teach. It didn't actually count as a major, but I was very much involved in the Education Department as well. I came to Pitt and got into the PhD program for Film & Media Studies and, along the way, I also picked up an MA in English.
âWas there a certain point that you realized you wanted to teach, or was that always part of the plan?
I wouldn't necessarily say always, but it's been in my mind for a long time. When I was in high school, I sort of decided that I wanted to teach high school English, and then you know, that's the track I was on.
I had a moment in undergrad where I was like, âoh, should I stick with this or should I just drop the teaching and focus on grad school and?â But ultimately, I stuck with teaching.
I taught a year of high school in between undergrad and grad school, and during that time I just was so overwhelmed by teaching high school that I kind of panicked and applied to grad school. So my idea of the level I wanted to teach shifted later on. Teaching is definitely something that's been interesting to me for a long time andâwith my parents, whoâre teachers as well, it was something I was seeing a lot of anyways when I was younger.
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âWhat do you enjoy about teaching? What makes the work fulfilling?
I just really like people It's a really awesome thing, to get to know somebody through what they create. So whether that's writing essays or, you know, creating social media posts, or graphic design things like album covers, or magazine layouts⊠it's just really cool to see how each person's mind works a little differently, both in terms of the style or approach, as well as in terms of what interests them as something to write about or create about in the first place.
âWhat classes are you teaching this semester?
I'm teaching 2 sections of Seminar in Composition, and a section of Integrating Writing and Design.
âWhat side projects are you working on, when you arenât teaching?
I interviewed a few music video directors/musicians, creatives, and I'm just trying to transcribe those interviews and then house them in a pretty document that I can distribute. I completed the first part of itât was connected to an event that now happened over a year agoâ through Screenshot Asia and more generally, the Center for Asian Studies at Pitt. At the eventâ the virtual Cuban dayâthere were technical difficulties, so I didn't get to interview or ask questions to the artists in the way that I'd wanted. So, then, I went back and connected with them again and got to ask the questions that I'd wanted to ask. Now I have all that information, I've had it for a while, it's just a matter of getting it into the form that I want to distribute it in.
âWhat really got you started on studying music videos as a form?
Yeah, that was definitely a surprising path for me when I started my film studies PhD. I was very interested in slow cinemaâ a lot of global art cinemaâbut then I was realizing that a lot of my favorite art films had these really intriguing musical sequences. With the availability of HD video right around that momentâ2013, 2014â suddenly, when I saw some music videos I was like, âoh, these kind of work similarly to those scenes in art films that I really like.â
And so then I was just intrigued by breaking down that high-low divide; there's this really prestigious art cinema over here, and then there's the silly little music video over here. And I'm like, âno, I think there's actually a deep spiritual similarity between the two that's worth fleshing outâ. So then I started diving a lot more into music videos and trying to understand what I liked about them and how they compared to the understanding of art cinema that I had. Itâs been an increasing obsession, as time has gone on, watching the form evolve, and getting into different kinds of artists and genres⊠the whole wide world of it is fascinating to me. So yeah, I just got sucked in.
â-Would you like to speak more about music videos? Maybe about the role they play in culture, about them as kind of a disconnected art versus as part of a larger whole, like in art cinema, as you were saying.
Part of what I keep liking to push against and play with is this idea that music video is superfluous, right? I think it's often said, âwhy do we need this? We already have the songs, and the albums that combine the songs, what do we need music videos for?â, and so a lot of early music video scholarship, even still, wants to chalk up music video to elaborate advertisement for something else.
I think that it kind of works the opposite, in that I think what music video reveals is that anything could be understood as an advertisement, but that's not necessarily the best or most intriguing view to have. Instead of seeing everything as an advertisement for something else, it's better to take out what it is doing. I think the idea that people take something that existsâ a songâ and then use that to inspire more art is a really intriguing one because it points at the way that inspiration works and the way that no art exists in a vacuum. It's here because something else was the impetus for it.
A 3-minute-long music video could have as much interesting meaning to unpack as a three-hour-long art film. That notion intrigues me, especially in a fast-paced social-media-heavy world where things are often given to us in little chunks. So, music videosâ the best music videos, anyways, the ones that I like writing aboutâ are this really thoughtful way of, in a short little aesthetic experience, packaging up all of the ideas that a song holds and whatever the person creating the video wants to bring to the table in that process.
And so there's a way in my mind that music video is a more manageable cinematic experience, right? It's not a TikTok which is just a few seconds long. It's not like an hour-long TV show, or even a 30-minute-long TV show. It's this little bite-sized refuge from all of the chaos. It's not super long, so you get to dive in, and for me it prompts my thinking in interesting ways. After those few minutes it's done, and you move on to something else. Maybe you return to that down the road, but still, in terms of how much time is involved with sitting down and experiencing it, itâs this nice middle ground between really short and longer forms.
âDiscounting music videos for being forms of advertising seems kind-of silly to me. Are you going to say that a piece of music on the radio has no value? That serving as spectacle is the workâs only value?
What's interesting there is that when writers were initially talking about music video as similar to advertisement, it was at a time when the record industryâ music industryâstill relied heavily on record sales for revenue, and now record sales are not where the revenue is at, it's in live performances mostly.. You could argue, at this point, that an album is an advertisement for the live show but why? The album is so interesting! Why not accept it as a work of art, and as worth experiencing? If you get to go to a live show, cool, but if you don't, you still have this beautiful thing to spend time with, you know?
âThe album is an ad for the for the show, but that's a non-starter. We we don't have to limit it to that.
âI won't force you to pick a single favorite, but what are some music videos that stand out to you, either as personal favorites or as cultural touchstones?
Man, great question. There are so many that it's really hard for me to narrow it down. When people ask this question, part of what comes to mind first are the ones I wrote about in my dissertation. I tried to write about a pretty wide array in there as well.
The video for the Earl Sweatshirt song âGriefâ is really nightmarish in a effective way, and so that one stands out as an unforgettable audiovisual experience. It was directed by Hiro Murai, who went on to work with Childish Gambinoâ Donald Gloverâ to create Atlanta. He was one of the big creatives behind that show, so I think his visual style entered like a more prominent place in the televisual discourse following that video.
There is this video of Moses Sumneyâs âCut Meâ, and the video is really beautiful. It came out right around when COVID first hit, though I don't think the video was intended to be about that at all⊠it just happened to be released, you know, in March of 2020. The video takes place in the hospital, heâs riding on the top of an ambulance at some point⊠so it's all of this imagery, that he conjured up, which entered our headspaces around when it was released. That one is a cultural touchstone, for me, at least.
In in the past five or so years, I've really been trying to bone up on the older music videos, discovering what existed in the 80s. I watched some music videos in the 90s, and it's been great to go back to some of those. The ones that Michel Gondry directed, like the Kylie Minogue âCome Into My Worldâ video, those are so fun. .That particular video goes around in circles, I like how Gondry uses structure. That's one from the 90âs that I love.
The Radiohead video for âKarma Policeâ is another big touchstone for me. I think that's such a cool and creepy video, nightmarish, so maybe that's a running theme through videos I like.
That does remind me that I am actually actively trying to plan an event with the Horror Studies Working Group that's about horror and music video, so maybe that's why a lot of these more scary videos are on my mind, but I like campy, silly videos, too.
There's this podcast I sometimes listen to, just called the Music Video Podcast, and they did an episode on the other Jacksons, everybody other than Janet and Michael, and what videos they created. Thereâs this video by Rebbie Jackson called âCentipedeâ that I think is so silly and funny, but it's like about a haunted painting. It starts in an art museum, and then we enter the painting and all of this ridiculous stuff happens⊠so yeah, in my mind, music video is an endless riches of fascinating audiovisual stuff. Those are a few that come to mind right away, but you could ask me tomorrow and I'd probably come up with 10 different ones.
âAnd maybe I will.
âDo you have a form you particularly like to write within?
My tendency is much more towards short form, poetic writing about music video. What I like to do is take between 100 and, say, 300 words to write about a video. I prefer coming up with a very specific word number constraint, and I try to write an entrance into the video, I don't try to describe the whole thing. I find something about it that sort of mimics the short form nature of music video, that punctually gets at some of the key images and ideas that a video presents. I haven't published a ton of this stuff.
In that group of interviews I'm trying to put out into the world, I wrote introductions for each of those parts, I think each one is exactly 300 words long. I find it really helpful to put a limit on myself and then use whatever space within that limit to describe, question, analyze. Sometimes it's personal, sometimes not. Whatever the video inspires is where I take that. I'll be at 103 words, and I go âwhat 3 words do I take out to bring this down to the hundred word point?â That makes me focus even more on finding the essential aspects of my experience with the video that I really adamantly want to communicate, you know? And then I put those whatever, 100 words, 300 words next to some images from the video, 5 or 6 images that pair with the words so itâs, hopefully, a conversation with anyone who reads it to think about how what's in those words kind of ties to the images.
âOr go watch and watch the video.
Yeah, yeah, sure. No, I mean, that's definitely the hope, that the writing gets people to go watch. One of my dreams is to start a music video archive, because so much of it exists solely on YouTube. If something goes down or an artist decides to pull their work, then itâs gone. I think having some kind of visual record of images next to some writing is an important way of evoking the video, even if it has disappeared from the Internet.
âThere is that very scary impermanence with a lot of borne-digital stuff, especially media tied up with intellectual property, copyright, IP law. Kind of scary.
Absolutely. I have experienced that thing, where a music video I love just disappears. I get on YouTube one day and it was on the playlist⊠now it's not. There is a real scariness to it, but I think at the same time⊠it doesn't cause me to panic as much as it's intriguing. Ultimately, a lot of things in the world are impermanent and disappear without us being ready for them to disappear. I have friends who are like, âwell if anything that I'm writing about is on YouTube, I make sure to download it, get it onto a hard drive somewhere,â and while I think that's great and I respect that approach, for me I sort of like the idea that things organically disappear. I mean, I don't love the idea because it makes me sad to see something I like disappear, but at the same time the nature of things. You might as well embrace it.
âRegarding those snippets or music video reviews you mentioned, I could see that formatted as a zine. Usuallyâ there's no real âusuallyâ with zines⊠have you have you produced one before? Have you been involved with production on a zine?
I have started producing a number of zines and have not finished any. It's something that I aspire to be part of for exactly the reasons you're describing. You know, it's an idiosyncratic form. Each one is a little different. You can pretty much do whatever you want to with the zine, and because I'm not necessarily as wrapped up in that traditional academic form, I think it appeals to me as a way of communicating. I don't know that any music video zines have existed up to this point. There's no archive with all the zines out there, so maybe several have been produced. I don't actually know, but I like the idea of using that format to house some of the stuff that I'm playing with in terms of music video.
I'm teaching Integrating Writing and Design next semester, and I'm teaching it over the summer, so I'm really going to be spending a lot of time with that class. I think zines are a logical path for that class to take, if students are interested in going that route. I want to make sure I'm responding to what my studentsâ interests are, but I think having an opportunity to play with both digital and print in this very specific kind of medium that's fine-tuned to whatever the creator wants to communicate is so cool. I have this ideal version of that class, that maybe down the road we could have like a zine that we collectively produce in the second-half of the class or something. Something we could circulate out into the world once the once the class is through, that kind of thing.
âI would be very interested to see that.
âDo you have a piece of advice, for aspiring writers, film makers, designers, something that's been helpful to you?
I guess what I would say is: create your own path. Allow that path to speak to you in a way that nothing else does. I know I'm sort of mixing metaphors there, right? Paths don't normally speak, but why not? Why canât paths speak? I'll allow them to speak.
What Iâm getting at there is that it's really easy, and tempting, to follow commercial imperatives. If not commercial ones, to try to tap into what you think people want from you. You might come into something with your interest, and then you get this idea from working with professors, or your boss, that theyâre looking for something. I think that, ultimately, you end up losing a lot in that bargain. If you can quiet some of those outside voices and find what really connects with you, in a deep-rooted spiritual kind of way, then that's ideal. That self-determination is an essential part of the process. First figuring out that thing is, I think, really, really important.
Of course that's always going to exist in conversation with other people and stuff. Inspiration is never an isolated thing. But quieting some of those outside voices in order to find what you're moved by is important in becoming your own person with your own ideas about stuff. And then after you've formed that interest, you can think about how to put that in conversation with other ideas.
âI like that. You're going to have to factor in coercion and constriction and all the forces actually on you, but there has to be a first step where you take into consideration, like, âOh. What do I want? What makes me feel alive?â The paycheck, the rest has to be considered, but it will be later in that process.
Absolutely. I do think grad school is a very interesting and helpful place for establishing that. It's not always going to send you on the tenure track superstar route which, I think when a lot of us enter grad school, that's probably what we're thinking about, at least in the humanities.
That ambition can distract you from what is most important to you. I wouldn't recommend grad school for everybody, but I do think there are benefits. It's not just grad school, more just finding ways of being somewhat stable, at least somewhat stable financially, and then allowing that time to really dive into what moves you.