UWRF Marketing Communications Program

12/11/2025

Finals week is approaching, and while some majors are drowning in notes, MARC Comm students are busy collaborating, creating, and gaining real-world experience.

That’s the difference. Choose the program where you don’t just learn it, you live it.

12/09/2025

Look what Professor Dave Bonko’s Sports Marketing class has been working on! Students are creating their very own Minor League Entertainment Baseball League, complete with team names, logos, mascots, ballpark ideas, advertising, marketing plans, and more!

Such a cool mix of creativity and real-world sports marketing happening here at UWRF!

11/07/2025

Curious what studying abroad is really like? Marketing Communications student Kayla Lakanen shares how one idea from her advisor turned into unforgettable friendships and adventures across Europe! 🌍✈️

10/30/2025

Meet Jake Nickell, Assistant Professor of Communication at UW–River Falls! Jake brings his expertise in communication, persuasion, and professional writing to the classroom. His research focuses on video game marketing and gamer culture, and when he’s not teaching, you’ll likely find him gaming or watching reality TV with friends. Thank you for all you do, Jake!

10/15/2025

Meet Professor Dave Bonko! With decades of marketing experience and nearly 30 years at UW–River Falls, Dave brings real-world insight and creativity to every class. Before teaching, he worked with Time-Life products and a Major League Baseball licensee. Now, he inspires students to think big and communicate boldly. We are so grateful to have him in our program!

09/30/2025

Meet the Marketing Communications and Communication Studies Professors! First, we have Professor Amber Mitchell, who earned her B.A. in Communication Studies and Public Relations from Marist College, with minors in Social Work and Global Studies, and her M.S. in Communication Studies from Illinois State. She brings expertise, energy, and creativity to every classroom she leads, and we are so lucky to have her in our program!

07/08/2022

This interesting article by Branding Magazine outlines how branding factors like price or background music can effect the taste of a product!
-

"Our brain doesn’t react, it predicts. And it predicts based on past experiences."

06/29/2022

An amazing 3D billboard made by a Taiwanese shopping center! This one might scare a few kids...

3D Animation at eSky Mall

05/25/2022

Dove has been putting out impactful and empowering content since their "Campaign for Real Beauty" in 2006. Their latest campaign - toxicity seen on social media. Needless to say this one is a tear-jerker.

A new Dove film, which employs deepfake technology, tackles the sometimes toxic environment of social media.

05/19/2022

Now this is the type of ad the MARC program likes to see! Sure beats looking at 100+ Wall Drug signs.

05/16/2022

Students in our MARC 355 Creative Strategy & Ex*****on class using Legos and modeling clay to create "Instagramable" art installations. These are intended to build brand relationships and engage with audiences.

03/24/2022

Ukraine is reaching out and needs the worlds help. A creative brief has been sent out encouraging marketers to make posters and inspire citizens to "Prevent WWIII." Our branding students have been working on these briefs all month.

You are looking at the most important brief ever. It aims to help stop World War III, which is breaking out in Ukraine. Your work may not win Cannes, but it will help save the lives of millions.