06/25/2026
Misty is an entrepreneur, business leader, and active-duty officer in the United States Air Force who co-owns several Tropical Smoothie Cafe franchise locations with her husband, Eric. Together, they have built a reputation as energetic, forward-thinking operators who lead with purpose, discipline, and a strong commitment to people. As hands-on owners, Misty and Eric focus on creating a culture-driven business model that empowers their teams, elevates the customer experience, and strengthens the communities they serve.
Balancing military service and entrepreneurship, Misty brings the leadership principles of discipline, accountability, and mission-focused teamwork from her role in the Air Force into their growing franchise operations. Their leadership philosophy centers on the belief that great businesses are built through strong culture, accountability, and a shared vision. By prioritizing employee development, positive workplace environments, and operational excellence, they have cultivated teams that are motivated to perform at a high level while delivering exceptional service to every guest.
Misty and Eric are known as hard-charging leaders who challenge traditional franchise operations by emphasizing culture as a strategic advantage. Their approach has helped them scale multiple locations while maintaining consistent quality and strong team engagement.
Beyond day-to-day operations, Misty is passionate about mentorship, leadership development, and creating opportunities for others to grow within the organization. Together, Misty and Eric are committed to building a lasting business legacy—one defined not only by successful franchise growth, but by the culture, leadership, and positive impact they bring to the brand and their community.💚
