CSUSB Marketing Department

CSUSB Marketing Department The Marketing Department at CSUSB aims to provide high-quality marketing programs for students. That would be a world without MARKETING!

IMAGINE a world without your favorite car, your favorite ice cream, personal computer, smartphone or any other essential or desired product or service! It is often said that the purpose of any organization is to create customers and to create for customers. Marketers do this every day! Creating customers means identifying needs in the marketplace, deciding on which needs the organization can profi

tability serve, and developing a product or service offering to turn potential buyers into satisfied customers. Marketers facilitate the exchange between buyers and sellers through strategic planning that is essential to a company's success. Marketing is a vital part of every organization whether a for-profit or not-for-profit, large or small, private or public. Marketing professionals are essential to identifying customers' wants and needs and then planning and developing, promoting, pricing, selling, and distributing products and services in the most effective way.

Honoring Dr. Martin Luther King Jr. 🤍Today, we pause to reflect on the legacy of Dr. Martin Luther King Jr.A legacy root...
01/19/2026

Honoring Dr. Martin Luther King Jr. 🤍

Today, we pause to reflect on the legacy of Dr. Martin Luther King Jr.
A legacy rooted in courage, service, equity, and the unwavering belief that progress is built through compassion and collective action.

At CSUSB, we honor Dr. King not just in words, but in our commitment to inclusion, education, and community impact—today and every day.

“Life’s most persistent and urgent question is: What are you doing for others?”

— CSUSB Marketing Department





On December 11, Students from the Sports and Entertainment Marketing Program, along with Dr. Ari Kim, had a great time a...
12/12/2025

On December 11, Students from the Sports and Entertainment Marketing Program, along with Dr. Ari Kim, had a great time attending the Inland Empire 66ers Business Mixer - a long-standing partner of our program. It was a wonderful opportunity to connect with local business leaders and enjoy a behind-the-scenes tour of San Manuel Stadium.

Thank you to the Inland Empire 66ers for the invitation and continued partnership. We truly appreciate it!
A special congratulations to student Jadon Williams, who was a raffle winner and took home a unique art piece!

Each spring, our Advanced Sports Marketing Planning and Strategy class hosts CSUSB Night at the 66ers as a course project, and we’re already looking forward to creating another great event next spring.

Thank you to the Inland Empire 66ers for the invitation and continued partnership. We truly appreciate it!

We’re excited to share that the 12th Annual Coyote Comedy Fest is happening on Friday, December 5, 2025. 🎉Get ready for ...
11/21/2025

We’re excited to share that the 12th Annual Coyote Comedy Fest is happening on Friday, December 5, 2025. 🎉Get ready for a night full of laughs, good energy, and a great reason to support students in the Sports & Entertainment Marketing program in the Department of Marketing at JHBC. Come join us!
This year’s theme, “Howling with Laughter,” features headliner Ralph Figueroa 😄 Get ready for a fun, high-energy show to close out the semester.

Event Details
Date: Friday, December 5th, 2025
Location: CSUSB Alumni Center
Time: Check-In Starts: 5:30 PM; Show Begins: 6:30 PM
Event Website: grab your tickets now at yotieentertainment.com

Why You Should Attend
Not only is this a fun night out, it’s also for a great cause. All proceeds go toward sports and entertainment marketing scholarships for CSUSB students. Your ticket helps support future student opportunities while you enjoy an awesome show 💙

For more information, please contact [email protected] or faculty advisor Dr. Ari Kim at [email protected]

Joe Tormey, director of the hospitality management program at CSUSB Palm Desert Campus, was featured on "Eye on the Dese...
10/25/2025

Joe Tormey, director of the hospitality management program at CSUSB Palm Desert Campus, was featured on "Eye on the Desert" to promote the upcoming fundraiser, "An Evening in Monte Carlo Masquerade Ball." Watch the segment for more details: https://kesq.com/.../an-evening-in-monte-carlo.../ 🎟️ Get your tickets now! 👉 csusb.edu/hospitality Every ticket helps fund scholarships and practical opportunities for future hospitality leaders. 🌟🌴

Our very own Joe Tormey, director of the hospitality management program at the CSUSB Palm Desert Campus, was featured on "Eye on the Desert" to promote the program's upcoming fundraiser, "An Evening in Monte Carlo Masquerade Ball".

Watch the segment for more event info: https://kesq.com/news/2025/10/21/an-evening-in-monte-carlo-masquerade-ball/

🎟️ Purchase your tickets today!
👉 csusb.edu/hospitality

Every ticket supports scholarships and hands-on opportunities for our future hospitality leaders. 🌟🌴

CSUSB Marketing Department KESQ News Channel 3

Who attended the conversation on Brand Marketing with our expert professors, Haakon Brown and Dr. Melika Kordrostami? 🎯✨...
09/23/2025

Who attended the conversation on Brand Marketing with our expert professors, Haakon Brown and Dr. Melika Kordrostami? 🎯✨ A big thank you to our moderator, JHBC Dean and marketing specialist, Dr. Tomas Gomez-Arias! 🙌 Thanks also to everyone who joined and asked insightful questions — we appreciate you! Missed the session? No worries — here are five main takeaways from the event!

Join us for an engaging conversation that dives into the strategies, stories, and psychology behind successful brand mar...
09/15/2025

Join us for an engaging conversation that dives into the strategies, stories, and psychology behind successful brand marketing. From iconic campaigns to digital trends, discover how brands shape perception—and how you can too. Perfect for those curious about marketing, media, and creative influence.

Date: Thursday, September 18th, 2025
Time: 12:00 PM
Location: Jack H. Brown Hall, Room 118, CSU San Bernardino

Open to students, staff, faculty, and the community!

Join us for an engaging conversation that dives into the strategies, stories, and psychology behind successful brand marketing. From iconic campaigns to digital trends, discover how brands shape perception—and how you can too. Perfect for those curious about marketing, media, and creative influenc

Our very own Lisa Gordon from the Department of Marketing is here to invite you to the Conversation: The Power of Brand ...
09/09/2025

Our very own Lisa Gordon from the Department of Marketing is here to invite you to the Conversation: The Power of Brand Marketing with Professor Experts Dr. Haakon Brown & Dr. Melika Kordrostami!
Happening in JB 118 on September 18th at 12pm!

Don't miss out. RSVP today!



08/26/2025

🌟 **Happy Tuesday, Yotes!** 🌟🐺🤘🐾💙
Starting the week with positive energy, campus spirit, and that midweek boost we all need. Whether you’re studying 📚, grabbing your Starbucks ☕, or just powering through the day—remember, you’ve got this! 💙

Here’s to making Tuesday count, CSUSB fam! 🙌🐾

Send a message to learn more

🚀 New Semester, New Opportunities Yotes! 🤘🏽🐺🐾💙✨The CSUSB Department of Marketing is excited to welcome students, faculty...
08/26/2025

🚀 New Semester, New Opportunities Yotes! 🤘🏽🐺🐾💙✨

The CSUSB Department of Marketing is excited to welcome students, faculty, and community partners back to campus. From real-world projects to guest speakers and internships, this semester is full of ways to learn, grow, and succeed.

👉 Learn more at: csusb.edu/marketing

Address

5500 University Pkwy, # JB/458
San Bernardino, CA
92407

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+19095375749

Website

https://www.linkedin.com/pub/mktg-department-csusb/

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