10/20/2021
Webinar: Google's Media Lab
Register here: https://sfsu.zoom.us/webinar/register/2016346783777/WN_z8sXevJaRPO9xtUfHuijFg
Description
The purpose of this webinar will be to provide an overview of Megan's digital media experience. Specifically, Megan will address her time at Essence Digital and Google, focusing on her role on Google's Media Lab team. Megan will dive into what this team is and how it works with Google Marketing to run successful digital media campaigns. The webinar will provide examples of Google's marketing campaigns and what made them stand out. Megan will also touch on recent trends and challenges in the digital industry like Apple privacy changes on iOS. Overall, this should be an informative and relevant look into one marketer's experience in digital.
Time
Oct 29, 2021 06:30 PM in Pacific Time (US and Canada)
Speaker
Megan Eisenbrown is a performance marketer on Google's Media Lab team. She has worked in digital marketing for 7 years primarily on the Google business, specifically G Suite, YouTube TV, and Google Search. Megan graduated from Cornell University with a degree in business and a specialization in marketing. After graduating she worked for Essence Digital across several departments - operations, account management, and media planning. Most notably during her time at Essence, Megan led the digital support of YouTube TV’s presenting sponsorships of the 2018 & 2019 NBA Finals and 2018 & 2019 World Series. After moving to Google in 2019, Megan has focused on Google Apps, advising the Search business on performance campaigns. Megan lives in San Francisco and recently started commuting back to the Google office. She gets her appetite from a large Italian family and enjoys binge watching Netflix and trying new workout classes in her free time.
The purpose of this webinar will be to provide an overview of Megan's digital media experience. Specifically, Megan will address her time at Essence Digital and Google, focusing on her role on Google's Media Lab team. Megan will dive into what this team is and how it works with Google Marketing to r...