03/26/2026
Women’s sports aren’t just growing, they’re thriving, says Krista Thomas ’08, ’18MBA, DraftKings’ head of market access partnerships, business development. From record viewership and rising franchise valuations to historic media deals, the surge is undeniable across the board.
“It's not just the teams, it's not just the athletes that are making a major impact in the industry today, but the opportunities to work in professional women's sports,” said Thomas.
As the moderator of a dynamic panel at Bryant University’s annual Women’s Summit, she led a discussion with leaders from Togethxr, Boston Legacy FC, the Connecticut Sun, and NBC Sports Boston about how women are reshaping the business, media, and culture of sports.
Here’s what they shared: https://news.bryant.edu/whats-driving-growth-womens-sports-experts-wnba-draftkings-togethxr-and-more-weigh