University of South Florida Muma College of Business

10/21/2026

This morning, the USF Muma College of Business welcomed hundreds of students and mentors from the business community for the Corporate Mentor Program Kickoff Breakfast at the Marshall Student Center. A special thanks to Keith O'Malley, USAA Tampa site leader and member of the college's Executive Advisory Council, for serving as keynote speaker!

This year's cohort includes 163 first generation business students with an average 3.65 grade point average. Since its inception nearly four decades ago, the Corporate Mentor Program has impacted more than 1,750 students, helping bridge the gap between classroom learning and career success. Thank you to all of our mentors for investing your time, experience and encouragement in our students!

10/17/2026

A huge thank you to all the students, alumni, friends, and family who came to celebrate with us at our 2026 Homecoming Parade Watch Party! 💚 💛 🤘

10/07/2026

Founders, mentors and future innovators gathered on Tuesday to celebrate entrepreneurship at the University of South Florida.

The USF Nault Center for Entrepreneurship honored a community leader, mentors and student entrepreneurs at its inaugural awards luncheon, recognizing the people who have helped students turn ideas into businesses.

The event drew over 300 attendees to the University Student Center at the USF St. Petersburg campus, bringing together faculty, alumni, donors, advisory board members and business leaders from across Tampa Bay.

Congratulations to all the honorees. 🏆

✍️ Read the full story at https://bit.ly/47Gn92D
📸 Photos by Cliff McBride

09/25/2026

Join us for the 2026 Homecoming Parade Watch Party as we look back on 70 years of USF! 💚🪩

Ditch your business casual and break out your best retro look. Rock your favorite decade as we cheer on the Homecoming Parade as it rolls by. Disco flares, '90s neon, whatever era speaks to you! ✨

Enjoy free T-shirts and goodies, free food and beverages courtesy of this year's sponsors. 🌮🍗🥤

Students, staff, alumni, and friends are welcome!

🔗 RSVP at usf.to/hoco26

09/23/2026

Join us for the 2026 Homecoming Parade Watch Party as we look back on 70 years of USF! 💚🪩

Ditch your business casual and break out your best retro look. Rock your favorite decade as we cheer on the Homecoming Parade as it rolls by. Disco flares, ’90s neon, whatever era speaks to you! ✨

Enjoy free T-shirts and goodies, free food and beverages courtesy of this year's sponsors. 🌮🍗🥤

Students, staff, alumni, and friends are welcome!

🔗 RSVP at usf.to/hoco26

09/15/2026

🤖 The next time you walk into a restaurant to a robot server, its appearance or voice may not be what matters most 🛎️

A new study by the University of South Florida reveals that what makes hospitality workers feel comfortable working alongside robots has less to do with how they look and sound and more to do with their ability to think, recognize, and interact with people.

The study is co-authored by Trishna G. Mistry, associate professor, and Seden Dogan, assistant professor of instruction in the School of Hospitality and Sport Management at the University of South Florida Muma College of Business.

✍️ Read the full story ➡️ https://lnkd.in/gUXrhqJA

A new study by the University of South Florida, published in the International Journal of Hospitality Management, reveals that what makes hospitality workers feel comfortable working alongside robots has less to do with how they look and sound and more to do with their ability to think, recognize, a...

09/14/2026

Over 100 University of South Florida business students, most eager to get a foothold into the competitive marketing and advertising world, flocked to the USF Judy Genshaft Honors College on Friday to hear from an industry icon.

Advertising mogul Jordan Zimmerman, founder of Zimmerman Advertising, sat down for an hour-long fireside chat led by USF President Moez Limayem. The 60-minute conversation covered a slew of topics — everything from the state of AI to why he decided to buy his company back from Omnicom.

"I had about $10,000 to start my dream, and a lot of people told me what I couldn’t do,” he said. “So do not listen to the ‘No-Man’. If I did it, anyone could do it. It takes perseverance and sacrifice.”

✍️ Read the full story: https://bit.ly/4xX6T9b

09/10/2026

✨ Meet Dimitri Bernadotte, a alum who is building a career shaping Tampa Bay. ✨

From being a member of the USF Judy Genshaft Honors College, interning with USF Athletics, and serving as an intramural referee at Recreation & Wellness, Bernadotte made the most out of his time at USF.

During a trip to Boston, noticing how the neighborhood surrounding the sports stadium stayed lively and bustling regardless of whether a game was on, Bernadotte saw an opportunity for Tampa Bay: how sports can serve as an anchor for entire communities.

Now, Bernadotte is working as a downtown development coordinator with the St. Petersburg Downtown Partnership, contributing to downtown development, housing, and infrastructure.

Bernadotte's experience with USF has allowed him to explore career possibilities that he didn't know existed. “My goal is to move to a bigger city to learn about those processes and the complexity of those real estate deals and then bring that knowledge back to Florida,” he said.

Read more about Bernadotte's journey with USF here 👏🏻:

Dimitri “DJ” Bernadotte came to USF looking for a new challenge and new possibilities. His Honors experience provided a community that supported his growth, while opportunities across USF and the Tampa Bay region helped him discover an unexpected path at the intersection of sports, real estate, ...

09/03/2026

Great careers aren’t built in a day. They take shape one bold move at a time.

Show up to the event. Make the connection. Meet with a coach. Polish your résumé. Try something outside your comfort zone.

This fall, we’re celebrating your moves. Big and small, every move counts. 

So tell us: What moves are you making next?

09/02/2026

Introducing the Class of 2030 photo!

The University of South Florida Muma College of Business welcomed its first-year business students with a new tradition — a convocation to mark the start of their academic journeys.

“My challenge to you is to find your place to plug into USF,” said David Blackwell, dean of the business college.

✍️ Read the full story: https://bit.ly/4db2eYD