06/17/2026
Rosie Baker is the recipient of the 2026 School of Management Young Alumna of the Year Award. Rosie serves as Communications Manager for the School of Management at California Lutheran University, where she leads strategic communications, event marketing, digital engagement, and brand-building initiatives that support the School’s students, faculty, alumni, and community partners.
Originally from England, Rosie relocated to Southern California with her family in 2015. She graduated Magna Cum Laude from California Lutheran University in 2021 with a Bachelor of Arts in Communication, with an emphasis in Public Relations and Advertising, and a minor in Creative Writing. As a student, she distinguished herself through numerous leadership and communications roles, including serving as a student journalist for The Echo, social media editor for the university’s graduate Financial Planning programs, and Senior Editor and Writing Director for Her Campus at Cal Lutheran. During her undergraduate studies, she also published her first book, "Mirrors and Windows".
Following graduation, Rosie joined the School of Management as an Administrative Assistant for Undergraduate Programs before advancing to the role of Communications Manager in 2022. In this position, she has played a pivotal role in enhancing the School’s communications strategy, overseeing major events, expanding digital and social media engagement, and strengthening the School’s overall brand presence. She also founded the School of Management Brand Ambassador Program, which has provided experiential learning opportunities and professional development to more than 100 students while increasing awareness and visibility of the School throughout the university and broader community.
While working full-time, Rosie pursued her Master of Business Administration at California Lutheran University, graduating in 2025. During her MBA studies, she also embarked on an entrepreneurial journey through the development of UP-PUP, a startup focused on creating sustainable dog treats made from misshapen fruits and vegetables. Originally conceived as a classroom project, the venture reflects her commitment to innovation, sustainability, and social impact.
Through her professional accomplishments, entrepreneurial spirit, and dedication to student success, Rosie exemplifies the next generation of business leaders and represents the values of the School of Management with distinction.
Read more about our honored Alumni here: https://ow.ly/yTyV50ZbnxX
