Center for Marketing Technology

Center for Marketing Technology The CMT supports the development of best practices in marketing strategy, research and customer insight. Don't forget to follow us on Twitter at: bentley_CMT

A state-of-the-art facility dedicated to teaching and research at the intersection of marketing and information technology.

01/30/2019

On Tuesday, Facebook said it had pulled its Facebook Research app. But on Wednesday, Apple said Facebook's enterprise certificates had been revoked.

This week's is Blumenfeld. This super energetic double spearheaded with our center’s marketing director in transfo...
11/15/2018

This week's is Blumenfeld. This super energetic double spearheaded with our center’s marketing director in transforming CMT from an education facility to a revenue-earning center for . Kudos to this entrepreneur in making!

“My experience managing the CMT enhanced my Bentley learning with real world application. I was tasked with changing the mission of the CMT to become a for profit facility – a startup environment where we created opportunities to monetize our skill sets and facilities to generate revenue. I learned how to be an effective leader and met some extraordinary people along the way. My experiences at the CMT along with the amazing people I met are the reason for my successes today.” Michael Blumenfeld, Bentley Undergrad 06 Bentley MBA 08

This week's is Ata. She played an active part in the graduate community as a VP of Events at the Graduate Student As...
11/11/2018

This week's is Ata. She played an active part in the graduate community as a VP of Events at the Graduate Student Association and a graduate assistant at the CMT all whilst smashing her GPA goals!

"I had a chance to be a part of the CMT team in 2011-2012 during my MBA. It was an excellent opportunity for me where I could apply directly my learnings with real time projects (e.g. Bacardi, Celtics) through CMT's capabilities and reach. This experience helped me to assess the problems/needs better and come up with the right methodologies for market research which I do follow today as well." Sezin Ata, MBA class of 2012.

11/10/2018

CMT is equipped with leading quantitative research tools for survey creation for up to 10,000 recipients and can analyze data using the talents of our marketing analytics graduate students!

We often use tools like Qualtrics, Qualitap, Tapscan, Media Mark. SPSS, SAS, Tableau and Domo. Get in touch if you’d like us to help you with consumer research and insights.

11/08/2018

Good Morning Marketers!
This holiday season, be sure to check out ’s new pop-up stores in Macy’s.

Your Top 3 Stories for Today:
1) AI-produced artwork sells for $433K
2) Walmart’s ad for Black Friday is out with early deals
3) Facebook's giving you 10 minutes to 'unsend' a message

11/07/2018

Good Morning Marketers!
The blue wave rolled through the House but hit a red wall in the Senate.

Your Top 3 Stories for Today:
1)Data Breach: HSBC customer’s account details accessed by fraudsters
2) NBC Under Fire for Airing Trump Ad
3) Harley-Davidson unveils production-ready LiveWire electric motorcycle

Elections

11/06/2018

Good Morning Marketers!

Your Top 3 Stories for today:
1) Voters across the country will head to the polls today for the Midterm elections
2) Amazon throws a big ol' curve ball at the cities competing to be the home of its next headquarters
3) Lowe’s is shutting down 51 of it’s underperforming stores

# Marketing # Tech

11/05/2018

Good Morning Marketers!

Your Top 3 Stories to Get Up to Speed and Out the Door:
1) Ikea will trial one of its smaller so-called “Planning Store” in New York
2) Berkshire Hathaway opted to repurchase $928 million of its own stock
3) AT&T’s Warner Media is accusing the U.S. Department of Justice of colluding with Dish Network

This week's is double and senior manager digital marketing, !
11/04/2018

This week's is double and senior manager digital marketing, !

11/03/2018

CMT is one of the biggest reserch center for shoe testing, recruiting hundreds of students from various demographic profiles!
Comment and let us know if you'd like to be recruited next!

China, the UAE and Australia are estimated to be the fastest growing markets for vegan products! And in the U.S, more ...
11/01/2018



China, the UAE and Australia are estimated to be the fastest growing markets for vegan products!
And in the U.S, more than a fourth of the Millennials had considered the label “vegan” as an important factor for purchasing food products.

11/01/2018

Good Morning Marketers,

Your Top 3 Stories for Today:
1) World's first foldable phone unveiled
2) CVS tests CarePass in Boston
3) Kellogg bets on single-serve snacks

Address

175 Forest Street
Waltham, MA
02452

Opening Hours

Monday 9am - 7:30pm
Tuesday 9am - 7:30pm
Wednesday 9am - 7:30pm
Thursday 9am - 7:30pm
Friday 9am - 4:30pm

Telephone

+17818913115

Website

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