06/03/2026
NEW BRIEF: Sportswashing or Statecraft? The Politics of Football in the Arab World
When Cristiano Ronaldo joined Saudi Arabia’s Al-Nassr in 2023, many dismissed the move as a superstar's lucrative final act. But as more international stars left Europe’s elite leagues for Saudi Arabia, his transfer came to signal a larger shift: the Arab world's move toward the center of global football.
In our latest Middle East Brief, Ibrahim Elhoudaiby argues that this transformation cannot be understood simply as a form of sportswashing—an attempt by oil-rich monarchies to launder their international reputations by hosting mega sports events. Drawing on cases from Saudi Arabia, Qatar, Morocco, and Egypt, he shows how football has become an instrument of statecraft—an arena through which Arab states consolidate power, advance security and development agendas, and shape new political imaginaries.
Click here to read the full brief: https://www.brandeis.edu/crown/publications/middle-east-briefs/meb169.html