Counter Brand & Type

02/06/2026

Spot one in the wild and tag us! We’ll hook you up with a sticker pack!

12/05/2025

Counter culture — Fall 2025 ✌️

09/22/2022

We are so honored to share a can design that’s been in the works for a long time now. Our friends at have released their origin milkshake IPA, the Cuckoo Clock, for the first time in a can and we cannot be happier with how it turned out.
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The storybook, stained glass aesthetic finished with a pop of gold foil really captures the regal and elegant essence of The King Canary brand. 
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As always, thank you Andrea and the rest of the King Canary crew for allowing us to create something really wonderful together!
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Creative Direction: Michael Forrest
Illustration: Erik Mckgrew 
Project Management: Jason Moore
Strategy: Mike Edwards
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06/08/2022

05/27/2022

Last year Counter was asked to help Texas State University enhance the creative around a their newest University Brand Campaign entitled “TXST NEXT.” The university had been evolving in inspiring and exciting ways. They needed a bold and expressive visual language to convey the sentiments of what was and still is to come.
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Amid a myriad of changes occurring at Texas State University, some of the more fundamental shifts included national recognition as a research institute, a significant change in leadership, becoming a minority majority institution for the very first time and securing the unique initials “TXST”.
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The internal creative and marketing department gave us one prompt – “do anything you want with the two words ‘TXST NEXT.’” In many ways, that's a dream ask from a client, but also daunting. We got to work on building a colorful typographic and pattern based visual toolkit. Our key delivery was essentially an illustrator file packed full of logos, patterns and iterations of their colorbar.
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We also created an illustrative language for on-campus use depicting “TXST NEXT” in a variety of typographic expressions (more on that later)!
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After delivering our work to the creative team we had no idea the impact it would have on the students themselves. There came a moment when began reposting instagram posts and stories of high school seniors showing their admittance letters and packages with our type and pattern work on it! If you know Michael, you know how important education is to him. Seeing photos of newly admitted students with our work in their hands at such a life-changing moment is one of the greatest accomplishment he’s had here at Counter Brand & Type.
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Note: T-shirt Design and Admittance 6-Panel Brochure was created internally by the TXST Marketing Department as noted.
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Brand Strategy – Mike Edwards
Creative Direction / Design – Michael Forrest
Illustration – Joe Chisenal, Erik McGrew
Graphic Design – Mirna Pierre, Sean Walsh
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03/14/2022

Counter is seeking a senior level UI designer for a 3-month (minimum) contract in our Orlando studio.
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The designer we want makes with intention, thinks critically, is organized, process oriented and has a keen awareness of modern best practices, emerging ideas and methodologies.
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We’re looking for a designer with a strong portfolio demonstrating their abilities in solving complicated user interface problems for a variety of digital experiences.
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As a studio, we are often tasked with building entire brand and digital ecosystems for our clients. This requires us to create stylistic systems consistent with our clients values and ambitions. Thus, the ideal designer is able to create compelling style tiles, scaleable compositions (i.e. layout, navigation and responsive states of both) has a working understanding and practice of typographical hierarchy and must be able to create tight and consistent libraries of visual assets (i.e. way finding, icons and other visual patterns).
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IMPORTANT: We design all digital assets and compositions in Figma and the designer we seek to hire MUST be fluent.
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Please submit links to portfolios (urls or pdfs) and a little about yourself to [email protected]

01/04/2022

Occasionally we get the opportunity to create custom typefaces for our clients. Manifest Display is a single weight, limited character count modular typeface created with squares and two quarter circles whose corner radius’ vary ever so slightly. It was created for one of our favorite coffee roasters .
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12/18/2021

This tasty Winter Wing by is back on the shelves for the holidays!
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Creative Direction: Michael Forrest
Strategy: Mike Edwards
Illustrator: Erik McGrew
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12/13/2021

Hands down, the best tacos in Orlando are at . Which is why we were very excited when they reached out and asked if we’d create some new tees!
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Inspired by Dia de los Mu***os, we had our illustrators create two unique expressions in two disparate aesthetics.
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Strategy & Copy: Mike Edwards
Creative Direction: Michael Forrest
Illustration: Greg Perkins () & Sean Walsh ()
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12/13/2021

The Flying V, a new West Coast IPA by our friends at !
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This beer’s icon artwork is inspired by royal family crests and badges. This was in keeping with this brews German influence.
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It’s fun to see how our original birdcage design system continues to hold up for King Canary’s house line of beers as anticipated!
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Creative Direction: Michael Forrest
Illustration: Sean Walsh ()
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