26/09/2025
Study Data Analytics at UEB-SITE β Master the Digital Language, Conquer the World
π βTurning data into decisions β Succeeding through analyticsβ is the target of the Data Analytics concentration under the BSBA Troy program, an international Bachelor of Science in Business Administration jointly delivered by the University of Economics & Business β VNU (VNU-UEB) and Troy University (USA).
π The BSBA Troy program consists of a total of 122 credits over 3.5 years (equivalent to 10 semesters), structured as follows:
πΉ General Education (49 credits): Providing a solid foundation in social sciences, humanities, mathematics, foreign languages, and soft skills.
πΉ Business Core (37 credits): Equipping students with fundamental knowledge of business administration, including accounting, management, marketing, economics, statistics, and basic data analysis.
πΉ Data Analytics Concentration (36 credits): A deep dive into analytical skills, programming, big data visualization, database management, and smart investment analysis.
π Featured courses in the Data Analytics concentration include:
β£οΈ Database Management β Building knowledge in database design and management, ensuring accuracy and security of enterprise data.
β£οΈ Business Programming β Applying programming languages such as Python and R to process data, automate tasks, and solve business problems.
β£οΈ Business Data Mining β Extracting and interpreting business data to identify hidden patterns and trends for strategic decision-making.
β£οΈ Big Data Analytics & Visualization β Using modern tools to analyze and visualize large datasets, turning numbers into stories for managers.
β£οΈ Investment β Integrating data and finance to forecast and optimize investment strategies.
π Hands-on Learning β Global Experience at UEB-SITE
π± International faculty & industry experts bring diverse perspectives and the latest real-world insights into the classroom.
π± Real-world projects each semester: Students work in teams on case studies and business data problems, sharpening analytical thinking, logic, and professional skills.
π± Internships with enterprises: Opportunities to intern and collaborate on projects with tech firms, banks, FMCG companies, and more β applying knowledge to real scenarios.
π± International mobility: Students may transfer to Troy University (USA), receive scholarships, and join the OPT (Optional Practical Training) program β gaining valuable internship and work experience in the US after graduation.
π± 100% English-medium instruction: The entire program is taught in English, enabling students to master technical expertise while confidently navigating the global job market.
π With BSBA Troy at UEB-SITE, the Data Analytics concentration is not just a major β itβs a toolkit to master analytical thinking, transform data into a competitive advantage, and unlock global career opportunities through the language of numbers.
π Curriculum details:
https://site.ueb.edu.vn/article-khung-chuong-trinh-dao-tao-cu-nhan-quan-tri-kinh-doanh-do-dai-hoc-troy-cap-bang-20108-1310.html
π Program details: https://online.pubhtml5.com/gclv/zbdm/
π Hotline: 0385.358.535 / 0926.992.688 / 0913.486.773
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Troy University Hanoi
Alabama Campus: 600 University Ave, Troy, AL 36082, United States
UEB Campus: 106, E4 Building, 144 Xuan Thuy Street, Cau Giay Ward, Hanoi, Vietnam
Website: https://troy.ueb.edu.vn
Hotline: (+84) 0385358535 | (+84) 0926992688 | (+84) 913 486 773