10/29/2026
Hi everyone! This is day four and my last day of taking over the School of Communication (School of Communication | Chapman University | Higher Education )! Today I will be sharing my experience as a student marketer at Red Bull (Red Bull)! During this internship, my job focused on field marketing, where I got to drive the Red Bull Mini Cooper and sample in Orange County. I also work on getting the brand onto Chapman’s campus, where I handle brand activations, help clubs and sets stay energized, and set up events so Red Bull can market its way through experiences.
The School of Communication has helped me so much in landing this internship, as I have taken many relevant courses that have prepared me to succeed in this role. Through public speaking, I have learned to speak to a wide range of consumers. Through SCC 100 and SCC 200, I have learned how to plan events effectively, using various strategies to target Red Bull’s audience. Lastly, theories of persuasion have helped me convince various audiences to accept and sample the brand when I face rejection.
This internship has given me so much experience in field marketing and sales. I am so grateful for the opportunity and learning experiences I have earned from both this and taking classes at Chapman. Thank you, guys, so much for coming along with me this week, and I hope you guys had fun learning about the benefits of majoring in the School of Communication.