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Design and brand experience. Innovation and future thinking. Leaders in aviation, transport, product and environment design. London and Qingdao, China.

From aircraft interiors, airports, public transport and high speed trains to hotels and consumer products, our diverse portfolio enables us to draw from our experience across different sectors to deliver new innovations. This unique way of thinking has led us to become brand and innovation partners with a number of leading companies around the world. Using design as a strategic tool to transform businesses, we use our unique global viewpoint to deliver solutions that are tailored to place brands and cultures on the world stage, helping our clients achieve holistic brand experiences and customer loyalty. Our designs are about people: from end users to maintenance staff, they are used by millions every year. We’re interested in how things work and how to improve them. We believe great design should be simple, elegant, intuitive, easy to maintain and efficient to manufacture. Our company is steeped in the tradition of great British design, but our experience over the years, our interest in the new and our ambition to redefine expectations of great design has led us to become leaders in our field. We define future trends and are at the forefront of global design today.

04/06/2026

At PriestmanGoode, we value sustainability as a key pillar that informs all aspects of the design process; from initial discovery to final delivery.

At .design during this year, we’ll be presenting a model of the Green Seat 2.0, a PriestmanGoode concept designed to exemplify the integration of our sustainability frameworks Route to Zero and Material Minds, into every step of the design journey.

The seat in question explores sustainability principles within the mobility sector through a modular seat design and consciously selected materials. It’s an indication as to what could be next for the rail seat, and an example of PriestmanGoode’s combined experience in designing transport solutions across rail and aviation with our embedded sustainability strategy.

Our Route to Zero resource provided a sustainable framework to approach varying aspects of the design process, and our Material Mind database informed the choices in the seat’s CMF, which are both beautiful, and environmentally responsible. The finished design is an adaptable, sustainable, and pragmatic product concept that reflects our PG values.

Make sure to catch us at .design during in Copenhagen from the 10-12th June to discover more about our sustainability initiatives.

28/05/2026

We’re thrilled to announcement that PriestmanGoode will be exhibiting this year at .design during in Copenhagen from the 10-12th of June.

Our exhibition will present Route to Zero, our sustainability framework built and curated through years of design experience across transportation and mobility. The framework is used to integrate sustainability into the design conversations from initial discovery, through to the product delivery, but also an excellent stimulant for discourse and discussion with fellow designers, conversations we look forward to having while in Copenhagen.

We will also be showcasing Material Minds, our materials database that combines technical data and lifecycle analysis to best support sustainable CMF decisions throughout the design process.

We’re equally excited to witness the breadth of Scandinavian design on show, and to take inspiration from the design nation of Denmark and the conversations that will ensue.

Make sure to catch us if you’re also attending!

21/05/2026

Take a closer look at the adaptive Private Space of Private Sanctuary, a tranquil environment situated in the middle of a widebody private jet.

Next to the living area, The Private Space is a cosier part of the cabin, perfect for the passenger to engage with work, therapy or meditation. The design features a floating desk with a lit alcove, soft and dark finishes, and integrated storage spaces to suit all needs and luggage.

The use of CMF accentuates the calming effect on the environment, particularly through the desk surface, which incorporates waste feathers from the food industry to create a beautiful dark finish. This responsible material was created by .squared , an ethical design brand, based in Switzerland, who create luxury surfaces using organic materials and by-products. Exemplifying how luxury and sustainability can work in tandem through careful CMF choices.

Vote for Private Sanctuary by Private Studio for the Private Jet Design- Concept Award at The Yacht and Aviation Awards 2026!

Link to vote: https://hubs.ly/Q04hwnc40

13/05/2026

Private Sanctuary by Private Studio reimagines the interior of a widebody private jet to create an adaptive cabin, designed to suit the passenger’s life, not just their journey.

The Living Area is a luxurious, highly adaptable space that transforms to suit the passenger’s needs, from socialising with family and friends, to a cosy cinema room, to a gym with live virtual coaching. Transformation is achieved through configurable seating and panels, lighting, and discreet storage.

The CMF choices are also essential in creating a consistently intimate yet luxurious ambience within the transformable space. Throughout the Living Area, the wall panels feature a ginkgo leaf motif designed by Parisian art lacquer and interior design specialists Atelier Midavaine and their partner Nusom. They created two colourways that run throughout the Private Sanctuary, bringing an element of the natural world to the finishes.

Vote for Private Sanctuary by Private Studio for the Private Jet Design — Concept Award at The Yacht and Aviation Awards 2026 at the link in our bio!

14/01/2026

Bill Searle and the team are back from 2026. Here's what we really learned.

CES this year felt less about breakthroughs and more about direction.

Across the show, technology is becoming quieter. Screens are blending in, becoming more enabling, interfaces are softening and intelligence is increasingly embedded into the background of everyday life. The strongest ideas did not demand attention, they reduced effort.

AI is now assumed. It is no longer a point of differentiation, but a baseline expectation. The real work is happening beneath the surface, in how responsibly systems operate, how safely they sense and how naturally they integrate into existing behaviours.

Interaction is evolving too. Gesture, passive sensing and ambient input are gaining ground as alternatives to touch and voice, particularly in shared, public and constrained environments. This shift is not about novelty, but comfort, discretion and cognitive ease.

At the same time, the pace of visible innovation feels like it is flattening. Much of what we saw was familiar or incremental, making discernment more important than ever. The signal lies in subtle progress, not spectacle.

As technology becomes more assistive, more predictive and more present, we must be deliberate about what it replaces and what it should preserve. Ease should not come at the cost of connection.

💡Our takeaway
The next phase of innovation will be defined less by what technology can do, and more by how it behaves. Great design will shape systems that are calm, responsible and human-centred, embedding intelligence into everyday life while knowing when to stay quiet.

17/12/2025

To round off our festive travel series, we’re heading out to sea. From calm crossings to busy evenings onboard, a little preparation can go a long way. Here are three tried-and-tested tips from our seasoned PG travellers to help make travelling by sea smooth, comfortable and considered. ⚓✨

Tip One: Timesaver 🕒
Beat the elevator queues for dinner.
Heading down 10 to 15 minutes early helps you avoid the busiest lift times, giving you a calmer start to the evening and more time to enjoy what’s onboard.

Tip Two: Wellbeing ✨
Bring a small sea-sickness kit.
Ginger chews, seabands or a light anti-nausea remedy can make all the difference. A simple addition that helps you stay comfortable and fully present throughout the journey.

Tip Three: Top Tip ⭐️
Use an over-the-door hanger to maximise cabin space.
Cabins can be compact. A simple organiser instantly creates room for everyday essentials, keeping everything tidy, visible and easy to reach during busy days at sea.

That’s a wrap on our Christmas travel tips series. Whether by air, rail or sea, we hope these ideas help your journeys feel a little more seamless this festive season. Let us know your favourite onboard travel hack. 🎄

12/12/2025

For week two of our holiday travel tips, we’re swapping the airport for the station. With trains filling up and timetables tightening, here are three simple rail hacks from our seasoned PG travellers to keep your journey smooth, efficient and full of festive cheer. 🚆

Tip One: Timesaver 🕒
Pre-download your media before you board.
Train Wi-Fi can be patchy, especially on busy routes. Download your films, playlists and podcasts in advance for a smooth, uninterrupted journey.

Tip Two: Wellbeing ✨
Pack a picnic, because train food isn’t always the highlight.
Bring your own snacks (or a festive little picnic) so you’re not relying on limited onboard options. During Christmas travel, catering can sell out fast, and let’s be honest, it doesn’t always taste as good.

Tip Three: Top Tip ⭐️
Use a sturdy bike lock to secure your suitcase.
If you’re stowing luggage in an open rack, looping a heavy-duty bike lock through the handle and around the frame keeps your bag safe, steady, and easy to spot when it’s time to hop off.

More PG travel tips coming soon. In the meantime, what’s your go-to rail travel hack? 🎄

05/12/2025

It’s the most wonderful time of the year, and for many of us, it begins with a journey. At PriestmanGoode, we have you covered for all your transport tips, and first up is travelling by plane. With airports getting busier and holiday plans coming together, our team of seasoned PG travellers have gathered their favourite festive travel hacks to help make your journey smoother, more efficient and still full of Christmas cheer. :aeroplane::sparkles:

Tip One: Timesaver 🕒
The “Fragile” tag trick. Adding a fragile label to your checked luggage often means it’s handled with more care and is among the first bags to reach the carousel. A small detail that helps you get from plane to celebration just a little faster.

Tip Two: Wellbeing ✨
Pack a germ-shield throat spray. We recommend B-propolis as a natural way to help protect your throat in busy airports and on crowded flights. It’s a simple addition to your carry-on that can help you stay healthy throughout the holiday season.

Tip Three: Top Tip ⭐
Use vacuum-pack bags with a portable pump. Perfect for compressing chunky jumpers or freeing up extra space for gifts and festive treats. A smart packing hack that keeps your suitcase organised and holiday-ready.

Our branding team here at PG loved bringing these travel tips together for you, let us know if you have any more?

21/11/2025

For PriestmanGoode, branding is a core part of how we design meaningful experiences, not just an add on.

Acting as brand Guardians to translate an organisation’s values into three-dimensional environments that are authentic, connected, and inspire curiosity.

Our strategy covers every detail: from wayfinding to livery, ensuring the brand story is delivered in details people can see, feel, and trust. One of our most recent case studies, showcasing an integrated design approach, was with , we defined a unified passenger experience, from the calligraphy-inspired logo to the bold, heritage-rooted colour palette.

Aligning design, culture, and strategy to achieve an elevated experience, not just an identity.

To read the full case study, click the link in bio.

17/10/2025

Through our Private Sanctuary concept, we set out to celebrate craftsmanship, material intelligence and forward-looking design choices that define the passenger luxury experience.

Our suppliers are an essential part of this process. These collaborations enable us to draw on specialised expertise, extend material possibilities and elevate the handcrafted element of our cabin designs.

Working closely with our partners, we developed a distinctive creative motif inspired by natural elements, colours and shapes. We also explored how sustainable innovation can feel at ease within a luxury interior, incorporating circular design principles and materials with exceptional aesthetic qualities.

and their innovation centre, F/LAB, demonstrate remarkable skill in balancing sustainability and conscious materiality within a luxury cabin environment through their bespoke Aenigma material.
squared transformed waste from the food industry into beautiful feather-based surfaces, showcasing the potential of upcycled natural materials.

translated a two-dimensional pattern into a richly detailed, couture-quality 3D embroidery inspired by antique tapestries.

Lastly, crafted two variations of a ginkgo leaf motif using leaves gathered from the artist’s own garden, resulting in an exquisite nature-inspired lacquer finish.

The result is an adaptive and dynamic widebody private aircraft interior designed for future travel, where personalisation, wellness and conscious material choices come together.

Watch the full video to discover how we integrated stunning materials.

Address

London Borough Of Islington

Telephone

+44(0)2075803444

Website

http://www.priestmangoode.com/

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