Academically rigorous, cross-disciplinary, and founded in 1976, the NYU Music Business Program prepares both graduate (MA) and undergraduate (BMus) students to be leaders in the dynamic, global music marketplace of pop and commercial music. The NYU Steinhardt Music Business Program combines the boundless artistic resources of New York City with the cutting-edge inquiry and innovation of a major research university. Students learn the skills necessary to thrive in a fast-paced industry that relies on thoroughly-trained personnel. Our students are able to apply business administration theory to problems that have a strong aesthetic and artistic dimension. Steinhardt's Department of Music and Performing Arts offers a warm and collegial atmosphere. Music business students attend classes with faculty who are industry leaders in New York City. Our reputation, faculty, new facilities and location provide students with a unique opportunity to develop as industry professionals and to make the contacts necessary to launch a professional career. The Department's acclaimed programs of study in Music Performance, Music Technology, Music Composition and Music Education provide a rich and valuable array of elective courses for music business majors that prepare them for an ever-changing music industry and musical climate.