Santa Cruz Guitar

09/04/2026

Welcome to the weekend with our friends at Studio 1 Vintage Guitars. Big thanks to Doug and Josh for this one, a mighty fine example of what Santa Cruz guitars sound like in good hands.

We sure hope you get to make some music of your own this weekend.

There's plenty more where this came from. Check out their Santa Cruz collection and their Santa Cruz playlist on YouTube.

Your local guitar shop is a treasure.

09/01/2026

Richard Hoover, on choosing wood. Some qualities belong in every guitar. Some are picked just for yours.

For more from Richard, join us in person for The Secrets of Stradivarius: Timeless Principles Behind Santa Cruz Guitars, September 18 at the MAH in Santa Cruz. Then stay for our 50th anniversary concert and block party on Saturday to make a weekend of it. Details on our website

1976–2026: Celebrating our first fifty years.

08/31/2026

You can just about hear this photo.
Play the guitar that makes you smile.
The one you'll keep.

08/28/2026

When a shop rounds up two H13s, you know they've been listening to Richard. The folks at Haggerty's Music keep a fine lineup of Santa Cruz guitars at the ready, with walnut and sinker redwood, waterfall bubinga, old growth mahogany, koa, and a Founder Collection 1929 among them.

Head on down and play through the Santa Cruz Brand Experience at our good friends at Haggerty's Music.
Your local guitar shop is a treasure worth the trip.

08/27/2026

Our tip of the hat to the revered pre-war guitars. The 50th anniversary OM/PW, guitar two of five in our limited Greatest Hits Collection.

Find this one at your favorite Santa Cruz guitar shop, and play one while you can.

1976–2026: Celebrating our first fifty years.

08/26/2026

08/25/2026

"The better the tool is, the more it brings out of you."

Richard Hoover, on why a guitar is more than an instrument.

1976–2026: Celebrating our first fifty years.

08/24/2026

Some things are worth looking at up close.
Slow work, steady hands, no shortcuts.
The one you'll keep.

08/24/2026

The guitar always gets all the compliments meanwhile Kenneth is over here checking in all the instruments, setting them out on display and working hard to give the customer the best version of their dream instrument… poor Kenneth.

Anyways you can check out this BEAUTIFUL Santa Cruz RS Model guitar at the Banjo Ben General Store!

08/24/2026

https://northernlightsmusic.com/collections/the-founder-collection-santa-cruz-guitars