Santa Cruz Guitar

Santa Cruz Guitar Handcrafted, handed down.
(4)

Some guitars are just good company.The One You'll Keep.
06/01/2026

Some guitars are just good company.

The One You'll Keep.

Hello, weekend. Time to play.Put everything else down for a while, tag us in your playing videos.We'd love to hear you.
05/23/2026

Hello, weekend. Time to play.

Put everything else down for a while, tag us in your playing videos.
We'd love to hear you.

They're back. This weekend, take your pick from our 50th anniversary limited edition packs.A good pick gets out of the w...
05/23/2026

They're back. This weekend, take your pick from our 50th anniversary limited edition packs.

A good pick gets out of the way.

A great one helps you hear the wood.

Santa Cruz guitar picks. Soft, warm, three shapes.

Limited 50th anniversary gold stamp while they last.

05/21/2026

The folks at Gladesville Guitar Factory sure know how to pick em.

This Santa Cruz Custom D features shimmering Quilted Mahogany paired with Sitka Spruce, voiced with tapered bracing to enhance the midrange and treble while retaining that bass response.

Classic in every way that matters, refined in every way that counts.

Pay a visit to our good friends at Gladesville Guitar Factory to see for yourself.

Some folks say the little things don't matter.We've never seen it that way.Around here, the little things are everything...
05/20/2026

Some folks say the little things don't matter.
We've never seen it that way.
Around here, the little things are everything.
On your custom Santa Cruz, every patient detail matters

Built for the songs that last.The one you'll keep.
05/18/2026

Built for the songs that last.

The one you'll keep.

05/15/2026

“What I want people to experience when they play the first chords are like… ooo, what’s happening here?”

Founder Richard Hoover reflects on harmonicity, craftsmanship, and the teamwork behind every build as Santa Cruz Guitar Company celebrates fifty years of handmade guitars.

Check out our new short film on our YouTube channel: https://youtu.be/yIDwzwSxJ1M

05/12/2026

In custom guitar building, the questions you ask first shape everything that follows.

Richard Hoover talks comparative analysis and four questions that set the direction for what you're looking for.

Comparative analysis isn't about deciding which guitar is “best.” It's about discovering which instrument responds most honestly to your style, your touch, your musical inspiration.

The right guitar doesn't just look, sound, and feel right. It's the one you'll write new songs with.

The one that holds attention.The shape. The sound. The way it holds the light.The quiet confidence of something built to...
05/11/2026

The one that holds attention.

The shape. The sound. The way it holds the light.

The quiet confidence of something built to last for lifetimes.

From first cut to first play, built around the shape of your sound.

The one you'll keep.

Six strings and a Saturday afternoon. There's nothing else quite like it.Even better with a Santa Cruz. What's on your w...
05/09/2026

Six strings and a Saturday afternoon. There's nothing else quite like it.

Even better with a Santa Cruz. What's on your weekend playlist?

Address

151 Harvey West Boulevard
Santa Cruz, CA
95060

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+18314250999

Website

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