Boston University AdLab

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Boston University AdLab

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AdLab is the country’s largest student-run agency, operating out of the College of Communication at Boston University.

We’re the future of advertising, providing clients with innovative creations that cut through the noise. Our undergraduate and graduate students work together to blend their creativity and strategic insights on projects that drive business results.

10/25/2026

Rules are made to be broken…even brand guidelines?😯

To keep up with relevance in the advertising world, brands are doing anything to stand out, even going so far as to break their branding patterns. But could breaking branding patterns be the key to staying relevant?🤔

So we asked our AdLabbers their thoughts on if more brands should break their own branding rules to stand out. What do you think? Let us know down below!👇

10/24/2026

It’s week 7 of AdLab, and things are starting to become real! 💥

Our AdLabbers are presenting their ideas to clients for the first time, putting weeks of hard work into action. ✨

With presentation tips and tricks to help them succeed, our teams are preparing for the next steps. Creatives and Production are also collaborating to begin developing their advertisements. 🎥

Weeks of hard work have led to this moment! Our AdLabbers are ready to pitch their ideas and bring them one step closer to reality! 🚀💻

10/21/2026

“From hopping on viral trends to leveraging off consumers’ social values, modern brands are making constant attempts to stay relevant – but only some succeed.”

In our latest blog, AdLab’s Associate Director of Copy, Kiera Dunlevy, shares her take on how brands keep up with the latest trends, meet Gen Z’s expectations, and distinguish between what works and what falls flat.

Read the full blog, When Relevance Feels Forced: The Fine Line Between Timely and Try-Hard Ad/Social Posts, to learn more 👉 https://www.buadlab.com/blog/when-relevance-feels-forced-the-fine-line-between-timely-and-try-hard-adsocial-posts

Advertising

10/10/2026

What’s the secret to brand loyalty? 👀 In a world where consumers have endless choices and new brands are constantly competing for attention, getting someone to come back is harder than ever. So what makes a brand stick? 🤔🌟

With AdLab faculty engaging with industry leaders at Adweek, we brought the conversation back to our own agency, asking AdLabbers what turns a one-time purchase into brand loyalty. 🎤

Now we want to hear from you: What keeps you coming back to a brand? Let us know in the comments! 💭✨

10/03/2026

When the internet has something to say… some brands know just how to enter the conversation 📢Going viral is often unplanned, but a memorable response can make all the difference.

Adlabbers shared what brand’s reactions have stuck with them. What brand’s approach has stuck with you? Let us know below!👇

09/26/2026

Some ads are good. Some are iconic. And some spark conversations. 💬✨

Love it or hate it, certain brands know exactly how to get people talking. 👀 Here’s what AdLabbers think about a few campaigns that made an impact. 🔍🔥

What ads have gotten you talking? Drop them below! 📣🤔👇

Controversial BostonUniversity

09/17/2026

Meet the brands we’ll be working with this Fall 2026! 👀

We’re kicking off the semester with a diverse lineup of client partners each bringing unique brands, business challenges, and opportunities to the table. From financial services and food & beverage to fashion, sports, and meaningful causes, Fall 2026 is bringing new industries, new perspectives, and new opportunities for Adlabbers to build well rounded perspectives.

Thank you to our clients for trusting Boston University AdLab with their brands. Let’s get to work!📚

09/15/2026

Leading the way this Fall 2026 💫

Meet our Senior Leadership (now as a power trio😊), the people helping shape the vision, support our Eboard, and keep Boston University AdLab moving forward.

We’re excited to see where they take us this semester!🎉🎉

09/12/2026

Behind the scenes at our Fall 2026 Eboard photoshoot 📸! Here’s a look behind the lens at the faces leading AdLab into Fall 2026.

Address

640 Commonwealth Avenue
Boston, MA
02215

Website

http://www.buadlab.com/contact/

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