Boston University AdLab

Boston University AdLab AdLab is the country’s largest student-run agency, operating out of the College of Communication at Boston University.

We’re the future of advertising, providing clients with innovative creations that cut through the noise. Our undergraduate and graduate students work together to blend their creativity and strategic insights on projects that drive business results.

Another semester wrapped! From late nights of hard work to amazing final campaigns, this semester was built on creativit...
05/02/2026

Another semester wrapped!

From late nights of hard work to amazing final campaigns, this semester was built on creativity, collaboration, and a lot of basecamp pings.

See you next fall!

Congratulations to the winners of the Spring 2026 Adlabbie Awards🥇
05/02/2026

Congratulations to the winners of the Spring 2026 Adlabbie Awards🥇

The Winners of the Spring 2026 Adlabbie Awards🏆
05/02/2026

The Winners of the Spring 2026 Adlabbie Awards🏆

The Adlabbies!Finished up another semester of amazing work and dedication💪 Here is a little peak as to how we celebrate✨...
05/02/2026

The Adlabbies!

Finished up another semester of amazing work and dedication💪

Here is a little peak as to how we celebrate✨

Thank you to all the wonderful AdLabbers and professors for such a fun event🎆

05/02/2026

We asked adlabbers what their bonding looked like during the semester, and let’s just say it involved some pizza, getting chased by squirrels, and a little bit of chaos in between. AdLab team bonding is never boring.

05/02/2026

We have only the most elite walkout songs here at the AdLabbies! 🎤🔥

Celebrating a semester filled with hard work and dedication, these were the vibes that keep us going 💪

“Today’s most important brand moments often aren’t happening in the posts themselves— they’re happening underneath them....
05/02/2026

“Today’s most important brand moments often aren’t happening in the posts themselves— they’re happening underneath them.”

Today’s brands aren’t just posting. They’re showing up in the comments. From humor to real-time engagement, comment sections have become a powerful space for building relevance, personality, and connection.

In our latest blog, we explore how brands are turning conversations into strategy — and why joining the dialogue might matter more than ever 👉https://www.buadlab.com/blog/bold-brands-talk-back-how-the-comments-section-is-fostering-brand-relevancy

CulturalRelevance

05/01/2026

We asked AdLabbers about their craziest bonding moments…the answers? squirrels, no money, and a lot of chaos 😭

Last All-Agency of the semester, and we’re finishing strong! 🎉✨ This week, we got to hear from AdLab alumni and industry...
05/01/2026

Last All-Agency of the semester, and we’re finishing strong! 🎉

✨ This week, we got to hear from AdLab alumni and industry professionals Abby, Amanda, Ava, Katie, and Sarah about life after AdLab, entering the industry, and the advice they wish they had earlier. Huge thank you to all of them for sharing their time, experiences, and insight with us!

🎬 Around the agency, things are moving fast as teams lock in final edits, prep for presentations, and bring months of work closer to the finish line. From video cuts to campaign decks, everyone is in that final stretch mode.

🗣️ Departments also wrapped up their last meetings of the semester, giving teams a chance to check in, look back, and close out the year together.

🥳 We’re almost at the finish line, but not done just yet. See you at the Adlabbies!

04/30/2026

We caught up with Ben Hall, Managing Director at Empathy Lab, an AI-native agency👀

He broke down what brands are getting wrong about AI and creativity, how young creatives can actually stand out, and why empathy still matters more than ever.

Dr. Jing Yang Caption:In the third episode of the semester, AdLabbers spoke with Dr. Jing Yang, BU Professor of Advertis...
04/29/2026

Dr. Jing Yang Caption:

In the third episode of the semester, AdLabbers spoke with Dr. Jing Yang, BU Professor of Advertising at Boston University, to talk about all things AI in the industry.

From how AI is reshaping creative work and entry-level roles to the ethical questions brands can’t ignore, Dr. Yang shares what this shift really means for the future of advertising—and how students can adapt. Tune in to hear how to stay creative, relevant, and intentional in an AI-driven space.

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