07/09/2026
๐๐๐ ๐๐ญ๐ซ๐๐ง๐ ๐ญ๐ก๐๐ง๐ฌ ๐๐ญ๐ฎ๐๐๐ง๐ญ ๐๐๐ฌ๐๐๐ซ๐๐ก ๐๐ค๐ข๐ฅ๐ฅ๐ฌ ๐ฐ๐ข๐ญ๐ก ๐๐๐ฆ๐ข๐ง๐๐ซ ๐จ๐ง ๐๐ฎ๐๐ฅ๐ข๐ญ๐๐ญ๐ข๐ฏ๐ ๐๐ง๐ ๐๐ฎ๐๐ง๐ญ๐ข๐ญ๐๐ญ๐ข๐ฏ๐ ๐๐๐ฌ๐ข๐ ๐ง๐ฌ ๐๐
The School of Accountancy and Business (SAB) successfully held a Seminar on Qualitative and Quantitative Research Designs on August 29, 2026, from 1:00 PM to 5:00 PM at the Aula Maria Hall, Fr. Joseph van den Daelen, CICM Building, SMU Main Campus.
The four-hour afternoon session brought together student-researchers across accounting, business, hospitality, and tourism programs (Course Codes: 3077, 3080, 3100, 3529, 3572, 3663, and 3702). The initiative aimed to deepen their understanding of fundamental methodologies, data analysis tools, and systematic research design formulation.
Department Head Mr. Mark Ian J. Soriano, MS opened the event by stressing the value of solid research methodologies in academic growth and professional practice. Following the introduction by SAB Research Coordinator Dr. Monaloufel Rosario F. Jasmin, LPT, two expert speakers delivered detailed lectures:
๐ Quantitative Methods & Analysis: Dr. Melanie G. Sarmiento, Director of the University Research Center, guided students through numerical data collection, statistical tools, and systematic quantitative frameworks.
๐ง Qualitative Methods & Analysis: Dr. Christopher Allen S. Marquez, Director of the Community Engagement and Indigenous Peoples Studies Center, explored non-numerical methodologies, focusing on capturing lived experiences, perspectives, and thematic analysis.
The seminar wrapped up with the awarding of Certificates of Appreciation, led by Ms. Sheryl A. Adducul-Baria, MBA (Department Head, Business Administration) alongside Mr. Soriano. In her closing remarks, Ms. Adducul-Baria encouraged student-researchers to carefully align their chosen research designs with their specific study objectives to ensure credible, high-impact results.
Hereโs to mastering methodologies and driving meaningful academic discovery! ๐ก research